Joico Blonde Life Brightening Shampoo 33.8oz / 1 Litre
$54.99
Brightening Shampoo: Blonde Life Brightening Shampoo’s rich, sulfate-free lather leaves blonde strands brilliantly clean.
Joico Blonde Life Brightening Veil 5.1oz / 150mL
$24.99
Brightening Veil: Protects strands against thermal, chemical, UV damage and humidity. Doubles hair’s strength, Instantly adds shine and manageability controls frizz
Joico Blonde Life Brilliant Glow Oil 3.4oz / 100mL
$27.99
Brilliant Glow Brightening Oil: Makes blonde hair appear brighter than ever. Shine is magnified for extraordinary illumination. Smoothing ingredients fight frizz leaving the hair feeling instantly silky and soft to the touch
Joico Blonde Life Violet Brilliant Tone Foam 6.7oz / 200mL
$28.99
Brilliant Tone violet Smoothing Foam: Instantly tones light blonde hair, banishing brassiness in a single application. Maintains the beautiful brightness of cool, blonde hair Smooths and polishes each strand for a frizz-free finish
Joico Blonde Life Violet Conditioner 33.8oz / 1 Litre
$53.99
Blonde Life Violet Conditioner: Instantly cool brassy tones and brighten cool blonde hair. Help maintain healthy-looking hair with brilliant shine while nourishing and protecting fragile hair
Joico Blonde Life Violet Conditioner 8.5oz / 250mL
$23.99
Blonde Life Violet Conditioner: Instantly cool brassy tones and brighten cool blonde hair. Help maintain healthy-looking hair with brilliant shine while nourishing and protecting fragile hair
Joico Blonde Life Violet Shampoo 10.1oz / 300mL
$19.99
Blonde Life Violet Shampoo : Instantly cool brassy tones and brighten cool blonde hair
Joico Blonde Life Violet Shampoo 33.8oz / 1 Litre
$49.99
Blonde Life Violet Shampoo : Instantly cool brassy tones and brighten cool blonde hair
Joico Body Shake Texturizing Finisher 196g / 250mL
$22.99
BODY SHAKE TEXTURIZING FINISHER
Here’s Why You’ll Love It...
• Hair is plumped up with dramatic body and texture
• Hair feels clean
• Helps combat humidity, no matter what the weather
• Absorbs oils so roots get a volumizing boost
• Creates soft texture for messy, modern braids
• Delivers soft, touchable hold with a velvety finish
Now Let’s Use It
• Directions: Shake well and apply all over dry hair, using fingers to tousle and plump up strands.
Joico Color Balance Blue Conditioner 33.8oz / 1 Litre
$38.99
Color Balance Blue Conditioner* Now that we’ve given dark brunettes the joy of ombré or sombré highlights, it’s only natural to want to keep those gradually lightened pieces just so. Our color-correcting conditioner instantly manages to neutralize nasty brassy tones.
Here's Why You'll Love It...
• Instantly neutralizes unwanted orange tones for highlighted or lightened brunettes
• Preserves 89% of hair color for up to 8 weeks
• Leaves hair more manageable
• Helps tame frizz
• Boosts shine level
• Nourishes and protects color-treated hair
Joico Color Balance Blue Conditioner 8.5oz / 250mL
$18.99
Color Balance Blue Conditioner* Now that we’ve given dark brunettes the joy of ombré or sombré highlights, it’s only natural to want to keep those gradually lightened pieces just so. Our color-correcting conditioner instantly manages to neutralize nasty brassy tones.
Here's Why You'll Love It...
• Instantly neutralizes unwanted orange tones for highlighted or lightened brunettes
• Preserves 89% of hair color for up to 8 weeks
• Leaves hair more manageable
• Helps tame frizz
• Boosts shine level
• Nourishes and protects color-treated hair
Joico Color Balance Blue Shampoo 10.1oz / 300mL
$18.99
Color Balance Blue Shampoo* Our true-blue formula that color corrects on contact, instantly banishing those overly warm, orange tones for highlighted or lightened brunettes.
Here's Why You'll Love It...
• Instantly neutralizes unwanted orange tones for highlighted or lightened brunettes
• Preserves 89% of hair color for up to 8 weeks
• Leaves hair more manageable
• Helps tame frizz
• Boosts shine level
• Nourishes and protects color-treated hair
Joico Color Balance Blue Shampoo 33.8oz / 1 Litre
$38.99
Color Balance Blue Shampoo* Our true-blue formula that color corrects on contact, instantly banishing those overly warm, orange tones for highlighted or lightened brunettes.
Here's Why You'll Love It...
• Instantly neutralizes unwanted orange tones for highlighted or lightened brunettes
• Preserves 89% of hair color for up to 8 weeks
• Leaves hair more manageable
• Helps tame frizz
• Boosts shine level
• Nourishes and protects color-treated hair
Joico Color Balance Purple Conditioner 33.8oz / 1 Litre
$38.99
Color Balance Purple Conditioner* Banishing disreputable brassy tones from platinum-blonde and silver hair, this yellow-mellower conditioner is also the queen of moisturizers... preserving your hair’s vibrancy in the most majestic way.
Here's Why You'll Love It...
• Instantly neutralizes brassy and yellow tones for blondes and gray hair
• Maintains hair’s vibrancy
• Repairs and protects color-treated hair
• Increases shine
Joico Color Balance Purple Conditioner 8.5oz / 250mL
$18.99
Color Balance Purple Conditioner* Banishing disreputable brassy tones from platinum-blonde and silver hair, this yellow-mellower conditioner is also the queen of moisturizers... preserving your hair’s vibrancy in the most majestic way.
Here's Why You'll Love It...
• Instantly neutralizes brassy and yellow tones for blondes and gray hair
• Maintains hair’s vibrancy
• Repairs and protects color-treated hair
• Increases shine
Joico Color Balance Purple Shampoo 10.1oz / 300mL
$18.99
Color Balance Purple Shampoo*
This unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair’s vibrancy. And there’s more: Powerful ingredients provide a shield against damage and strengthen hair’s natural defenses when used with conditioner.
Here's Why You'll Love It...
• Instantly neutralizes brassy and yellow tones for blondes and gray hair
• Maintains hair’s vibrancy
• Repairs and protects color-treated hair
• Increases shine
Joico Color Balance Purple Shampoo 33.8oz / 1 Litre
$38.99
Color Balance Purple Shampoo*
This unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair’s vibrancy. And there’s more: Powerful ingredients provide a shield against damage and strengthen hair’s natural defenses when used with conditioner.
Here's Why You'll Love It...
• Instantly neutralizes brassy and yellow tones for blondes and gray hair
• Maintains hair’s vibrancy
• Repairs and protects color-treated hair
• Increases shine
Joico Color Infuse Red Conditioner 8.5oz / 250mL
$18.99
Color Infuse Red Conditioner* We say don’t stop at red-enhancing shampoo – instead, go the distance and add this nourishing, ruby cocktail to your daily regimen. It brings out the deep, rich tones of luscious red locks, then moisturizes, protects, and defends those strands with all its might.
Here's Why You'll Love It...
• Instantly refreshes red tones and enhances red highlights
• Boosts color vibrancy and shine
• Helps repair and protect hair
• Conditions and detangles hair
Joico Color Infuse Red Shampoo 10.1oz / 300mL
$18.99
Color Infuse Red Shampoo* Red may be the color that turns heads faster than any other; but, unfortunately, it’s also the color that fades the fastest, too. So we thought it was only fair to give our favorite Gingers their very own shampoo.
Here's Why You'll Love It...
• Instantly refreshes red tones and enhances red highlights
• Boosts color vibrancy and shine
• Helps repair and protect hair
• Conditions and detangles hair
Joico Defy Damage Protective Conditioner 33.8oz / 1 Litre
$57.99
DEFY DAMAGE Protective Conditioner
Here's Why You'll Love It...
• Prevents and protects from daily damage
• Boosts vital moisture
• Instantly detangles
• Leaves hair soft, shiny and healthy
Joico Defy Damage Protective Conditioner 8.5oz / 250mL
$22.95
DEFY DAMAGE Protective Conditioner
Here's Why You'll Love It...
• Prevents and protects from daily damage
• Boosts vital moisture
• Instantly detangles
• Leaves hair soft, shiny and healthy
Joico Defy Damage Protective Masque 5.1oz / 150mL
$26.99
DEFY DAMAGE Protective Masque
Here's Why You'll Love It...
• Helps to rebuild broken hair bonds
• Deeply replenishes hair without weighing it down
• See results after the very first use
• Proactively builds hair’s resistance to damage
• Leaves hair soft, shiny and healthy
Joico Defy Damage Protective Shampoo 10.1oz / 300mL
$21.95
DEFY DAMAGE Protective Shampoo
Here's Why You'll Love It...
• Free of SLS/SLES Sulfates*
• Decadently rich lather for a luxurious cleansing experience
• Gently sloughs away diet and debris without roughing up the hair cuticle
• Leaves hair soft, shiny and healthyy
*SLS/SLES Sulftates= Sodium Lauryl Sulfate/Sodium LaurethSulfate
Joico Defy Damage Protective Shampoo 33.8oz / 1 Litre
$53.99
DEFY DAMAGE Protective Shampoo
Here's Why You'll Love It...
• Free of SLS/SLES Sulfates*
• Decadently rich lather for a luxurious cleansing experience
• Gently sloughs away diet and debris without roughing up the hair cuticle
• Leaves hair soft, shiny and healthyy
*SLS/SLES Sulftates= Sodium Lauryl Sulfate/Sodium LaurethSulfate
Joico Defy Damage Protective Shield 3.38oz / 100mL
$27.95
DEFY DAMAGE Protective Shield
Here's Why You'll Love It...
• Instant, daily protection from damaging heat, UV and environmental exposure
• Makes hair 4X more resistant to breakage during heat styling*
• Protects against color fade
• Leaves hair soft, shiny and looking healthy
*Against combing breakage on clean damaged hair.
Joico Dream Blowout Thermal Protection Creme 6.7oz / 200mL
$21.50
DREAM BLOWOUT
Here’s Why You’ll Love It...
• Get the long-lasting blowout of your dreams – enviable hair that feels clean and nourished.
• Provides heat protection up to 450°F (232°C)
• Reduces breakage by over 75%*
• Controls frizz and static
• Up to 50% faster drying time
• Long-lasting results with protection against humidity
Now Let’s Use It
• Directions: Apply throughout towel-dried hair and blow-dry.
Cool Tip: Rub a small amount of Dream Blowout into dry hair to calm fly-aways and seal ends.
*Against combing breakage on damaged hair vs. a non-conditioning shampoo
Joico Flip Turn Volumizing Finishing Spray 255g / 300mL
$20.99
Flip Turn
Here’s Why You’ll Love It...
• Spray from any direction, upside down, sideways, anyway
• Locks in volume and shine for a full 72 hours
• Lifts and holds hair for a full-blown style
• Hold level 10+ (Ultimate hold)
Now Let’s Use It
• Directions: Shake can well. Spray with abandon in any direction; our unique "actuator" allows for 360-degree spray ability.
Joico Hair Shake Liquid To Powder Texturizing Finisher 5.1oz / 150mL
$20.99
HAIR SHAKE LIQUID TO POWDER TEXTURIZING FINISHER
Here’s Why You’ll Love It...
• Fast-dry finish means your style is set in seconds
• Creates moldable texture with grit
• Easily build texture and volume on any hair type
• Creates a great foundation for any updo styling
• Pump nozzle lets you control application for long-lasting texture and volume
• Stainless-steel ball technology ensures a perfect balance of powder and liquid
Now Let’s Use It
• Directions: Simply shake and apply six inches from dry hair.
• Tousle and mold strands as desired, adding additional product for buildable texture
Joico Humidity Blocker Finishing Spray 5.1 oz / 180mL
$20.99
HUMIDITY BLOCKER
Here’s Why You’ll Love It...
• Keeps frizz at bay
• Protects hair from damage due to humidity
• Won’t weigh hair down
• Hold level 3 (Light Hold)
Now Let’s Use It
• Directions: Spritz this fine-mist aerosol 8-10 inches from hair before you leave the house, and you can literally kiss that future frizz goodbye.
Joico HydraSplash Hydrating Conditioner 33.8oz / 1 Litre
$39.99
Forget about those dense, overly-creamy moisturizing formulas that leave dry, fine hair, flat and lifeless. HydraSplash Hydrating Conditioner brilliantly detangles and replenishes elasticity with a lightweight formula that won’t weigh down hair.
Here's Why You'll Love It...
A unique, light conditioner that delivers just the right amount of hydration to dry, fine-medium hair ...
• Detangles even super-fine strands
• Leaves hair feeling soft and moisturized
• Won’t weigh fine hair down
Joico HydraSplash Hydrating Conditioner 8.5oz / 250mL
$18.99
Forget about those dense, overly-creamy moisturizing formulas that leave dry, fine hair, flat and lifeless. HydraSplash Hydrating Conditioner brilliantly detangles and replenishes elasticity with a lightweight formula that won’t weigh down hair.
Here's Why You'll Love It...
A unique, light conditioner that delivers just the right amount of hydration to dry, fine-medium hair ...
• Detangles even super-fine strands
• Leaves hair feeling soft and moisturized
• Won’t weigh fine hair down
Joico HydraSplash Hydrating Gelée Masque 5.07oz / 150mL
$26.99
HydraSplash Hydrating Gelée Masque
A unique gelée treatment, powerful enough to create a wave of healthy hydration without overpowering delicate strands. Hydrating Gelée Masque is the ultimate, light weight, thirst-quencher for fine, dry, parched hair.
Here's Why You'll Love It...
Hydrating Gelée Masque infuses fine-to-medium, parched hair with a shower of lightweight—but powerful—hydration.
• Detangles even super-fine strands
• Reduces frizz
• Won’t weigh fine hair down
Joico HydraSplash Hydrating Shampoo 10.1oz / 300mL
$18.99
The luxurious lather of HydraSplash Hydrating Shampoo swiftly cleanses away residue without stripping much-needed natural moisture, leaving hair brilliantly clean, soft, and looking healthy.
Here's Why You'll Love It...
HydraSplash Hydrating Shampoo washes residue away, but leaves behind all the good stuff...
• Luxurious lather thoroughly cleanses hair without stripping natural moisture
• Leaves hair feeling soft and hydrated
Joico HydraSplash Hydrating Shampoo 33.8oz / 1 Litre
$37.99
The luxurious lather of HydraSplash Hydrating Shampoo swiftly cleanses away residue without stripping much-needed natural moisture, leaving hair brilliantly clean, soft, and looking healthy.
Here's Why You'll Love It...
HydraSplash Hydrating Shampoo washes residue away, but leaves behind all the good stuff...
• Luxurious lather thoroughly cleanses hair without stripping natural moisture
• Leaves hair feeling soft and hydrated
Joico HydraSplash Replenishing Leave-In 3.38oz / 100mL
$27.95
Perfect as a pre-blow-dry leave-in after your cleanse and condition routine, this replenishing hydrator delivers a dose of nourishment and banishes frizz that results in brilliantly supple, soft, shiny hair.
Here's Why You'll Love It...
Instant, visible results – frizz-fighting hydration, shine, and softness – keep on working long after you’ve applied this lightweight, replenishing leave-in to thirsty hair.
• Boosts softness and shine
• Reduces frizz
• Won’t weigh fine strands down
Joico Joifull Volumizing Conditioner 33.8oz / 1 Litre
$39.99
Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body without weighing hair down. Delivering easy-to-comb glide power and a unique, lightweight feel, this daily-use conditioner nourishes fine strands with a barely-there touch.
Here's Why You'll Love It...
There's nothing heavy-handed about this airy, light-as-a-feather conditioner that's tailor-made for fine hair.
• Helps strengthen and nourishes hair
• Fuller, thicker, airy volume
• 24 hour style retention*
• Leaves strands tangle-free
• Instantly adds shine
• Conditioning without weighing hair down
*when using JoiFull Volumizing Shampoo, Conditioner and Styler as a system
Joico Joifull Volumizing Conditioner 8.5oz / 250mL
$18.99
Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body without weighing hair down. Delivering easy-to-comb glide power and a unique, lightweight feel, this daily-use conditioner nourishes fine strands with a barely-there touch.
Here's Why You'll Love It...
There's nothing heavy-handed about this airy, light-as-a-feather conditioner that's tailor-made for fine hair.
• Helps strengthen and nourishes hair
• Fuller, thicker, airy volume
• 24 hour style retention*
• Leaves strands tangle-free
• Instantly adds shine
• Conditioning without weighing hair down
*when using JoiFull Volumizing Shampoo, Conditioner and Styler as a system
Joico Joifull Volumizing Shampoo 10.1oz / 300mL
$18.99
Unlike other cleansers that strip hair of moisture along with the oil and dirt, JoiIFull Volumizing Shampoo leaves strands clean with a sheen -- uniquely nourished and ready for extraordinary body with a natural feel.
Here's Why You'll Love It...
• Rich lather gently but thoroughly cleanses the hair
• Adds instant lightweight body
• Fuller, thicker airy volume
• 24 hour style retention*
• Instantly adds shine
• You want to remove oil and dirt that weigh fine hair down
*when using JoiFull Volumizing Shampoo, Conditioner and Styler as a system
Joico Joifull Volumizing Shampoo 33.8oz / 1 Litre
$37.99
Unlike other cleansers that strip hair of moisture along with the oil and dirt, JoiIFull Volumizing Shampoo leaves strands clean with a sheen -- uniquely nourished and ready for extraordinary body with a natural feel.
Here's Why You'll Love It...
• Rich lather gently but thoroughly cleanses the hair
• Adds instant lightweight body
• Fuller, thicker airy volume
• 24 hour style retention*
• Instantly adds shine
• You want to remove oil and dirt that weigh fine hair down
*when using JoiFull Volumizing Shampoo, Conditioner and Styler as a system
Joico Joifull Volumizing Styler 3.38oz / 100mL
$24.99
With JoiFull Volumizing Styler, you'll experience the unique glide and slip of an airy crème, plus the molding and shaping power of a gelée...all in one game-changing, hybrid. Instantly transforms fine strands into full, luxurious, natural-looking hair.
Here's Why You'll Love It...
This unique hybrid Styler brings volumizing power to a feel-good formula that boldly amps up the appearance and fullness of fine hair.
• Easily add lasting lift and body without leaving hair stiff and crunchy
• Fuller, thicker, airy volume
• 24-hour style retention*
• Long-lasting humidity protection
• Protects from thermal damage for up to 450°F
• Creates the perfect foundation for special occasion styling
*when using JoiFull Volumizing Shampoo, Conditioner and Styler as a system
Joico JoiGel Firm Styling Gel 8.5oz / 250mL
$18.99
JOIGEL FIRM
Here’s Why You’ll Love It...
• Adds structure and strong hold to your style
• Keeps each and every hair in place
• Alcohol-Free
• Adds shine
• Hold level 8 (Strong Hold)
Now Let’s Use It
• Directions: Apply a small amount to hands and work evenly through damp hair.
• Air-dry or blow-dry as usual.
Joico JoiGel Medium Styling Gel 8.5oz / 250mL
$18.99
JOIGEL MEDIUM
Here’s Why You’ll Love It...
• Adds body and volume to you style
• Holds your style but won’t look stiff
• No flaking
• Adds shine
• Hold level 4 (Medium Hold
Now Let’s Use It
• Directions:Apply a small amount to hands and work evenly
through damp hair.
• Blow Dry.
Joico Joimist Firm Finishing Spray 252g / 300mL
$20.99
JOIMIST FIRM
Here’s Why You’ll Love It...
• Holds your style all day
• Helps control fly-aways and frizz
• Great for all hair types
• Hold level 9 (Strong Hold)
Now Let’s Use It
• Directions: Shake well.
•Spritz lightly, holding product 8-10 inches from your hair and lock in your look in seconds–no drying time needed.
•To double your efforts, take one more pass and be prepared for astonishing all-day hold.
Joico Joimist Medium Styling & Finishing Spray 256g / 300mL
$20.99
JOIMIST MEDIUM
Here’s Why You’ll Love It...
• Holds your style all day
• Finish looks natural and still has bounce
• Helps control fly aways and frizz
• Great for all hair types
• Hold level 6 (Medium Hold)
Now Let’s Use It
• Directions: Spray liberally, holding can 8-10 inches from your hair and watch it all fall perfectly into place. Want a firmer grip on things? Feel free to take another pass—this gem can be layered for extra holding power.
Joico Joiwhip Firm-Hold Design Foam 290g / 300mL
$20.99
JOIWHIP
Here’s Why You’ll Love It...
• You have fine hair and you want to add volume and body
• This rich, creamy foam won’t leave hair weighed down or greasy
• Hold level 7 (Firm Hold)
Now Let’s Use It
• Directions: Shake well, then dispense a conservative amount of product into your hands (this is an intense formula, folks – you don’t need much).
•Distribute through damp hair.
• Style as usual.
Joico K-Pak Color Therapy Color Protecting Shampoo 10.1oz / 300mL
$18.99
Color-Protecting Shampoo
This color-preserving shampoo washes away dirt and debris while being gentle to color-treated hair. With its luscious lather formulated with antioxidant-rich African Manketti and Argan oils, you’ll actually help extend the life of your shade's vibrancy* and fight future damage every time you wash.**
Here’s Why You’ll Love It...
With a nourishing, oil-infused formula that helps protect hair with every wash, this luxurious cleanser handles even fragile, fast-fading, color-treated hair with TLC.
• Gently cleanses color-treated hair
• Improves elasticity and shine
• Helps restore and protect hair
*Maintains over 82% of haircolor after 18 washes
**When used with K-PAK Color Therapy Conditioner; against combing breakage on damaged hair vs. a non-conditioning shampoo
Joico Moisture Recovery Conditioner 33.8oz / 1 Litre
$39.99
For thick/coarse, dry hair
Our lush conditioner rapidly replenishes what daily styling, the environment, and life strip away--instantly giving back—a whole lot of softness, smoothness, and shine to tired, fried, frizzy, tangled tresses. Brimming with super- nourishing Jojoba Oil, this is a daily must-have thick, thirsty hair will thank you for.
Here’s Why You’ll Love It...
Delivers your hair’s daily dose of deep, all-day moisture replenishment—fast!
• Easily detangles dry hair
• Deeply nourishes thick/coarse, dry hair
• Adds softness, smoothness, and shine
Joico Moisture Recovery Conditioner 8.5oz / 250mL
$18.99
For thick/coarse, dry hair
Our lush conditioner rapidly replenishes what daily styling, the environment, and life strip away--instantly giving back—a whole lot of softness, smoothness, and shine to tired, fried, frizzy, tangled tresses. Brimming with super- nourishing Jojoba Oil, this is a daily must-have thick, thirsty hair will thank you for.
Here’s Why You’ll Love It...
Delivers your hair’s daily dose of deep, all-day moisture replenishment—fast!
• Easily detangles dry hair
• Deeply nourishes thick/coarse, dry hair
• Adds softness, smoothness, and shine
Joico Moisture Recovery Shampoo 10.1oz / 300mL
$18.99
For thick/coarse, dry hair
Desperately dehydrated? Your mane will literally drink up the softness that this luxurious, Jojoba Oil-infused shampoo pours into each and every thick and thirsty strand. In fact, with every revitalizing wash, it will help restore elasticity and smoothness to coarse, brittle hair.
Here’s Why You’ll Love It...
Because even the driest hair deserves (and needs) a replenishing wash...
• Gently cleanses hair without stripping vital moisture
• Helps replenish lost moisture
• 24-hour moisture replenishment*
*When using Joico Moisture Recovery Shampoo and Joico Moisture Recovery Treatment Balm
Joico Moisture Recovery Shampoo 33.8oz / 1 Litre
$37.99
For thick/coarse, dry hair
Desperately dehydrated? Your mane will literally drink up the softness that this luxurious, Jojoba Oil-infused shampoo pours into each and every thick and thirsty strand. In fact, with every revitalizing wash, it will help restore elasticity and smoothness to coarse, brittle hair.
Here’s Why You’ll Love It...
Because even the driest hair deserves (and needs) a replenishing wash...
• Gently cleanses hair without stripping vital moisture
• Helps replenish lost moisture
• 24-hour moisture replenishment*
*When using Joico Moisture Recovery Shampoo and Joico Moisture Recovery Treatment Balm