Styling

Want fuller hair? Try OSiS+ Grip, a extra strong hold mousse with Panthenol for volume, shine, and control. It protects against heat damage and keeps coarse hair in place, for a vibrant and healthy style. Key Features: Extra Strong Hold: Keeps even coarse hair in place for enduring styles. Volume and Shine: Provides fullness and natural shine for a vibrant look. Heat Protection: Shields hair from damage caused by blow-drying and heated tools up to 230°C/450°F. Suitable for: Individuals seeking fuller hair, extra strong hold, and heat protection.

Achieve your hair's ideal balance of manageability and volume with OSiS+ Upload. This volumising cream not only enhances body and shine but also includes conditioning agents like Panthenol to smooth porous hair and protect from blow-dry damage. Its lightweight formulation is perfect for air-drying, providing subtle definition. Key Features: Volumising Effect: Boosts body for a fuller look. Natural Shine: Leaves hair with a healthy, natural sheen. Conditioning Agents: Panthenol smoothes and protects hair structure. Blow-Dry Protection: Guards against heat damage during styling. Lightweight Formula: Ideal for air-drying with subtle definition. Suitable for: Individuals seeking enhanced manageability, volume, and protection for their hair, whether they prefer blow-drying or air-drying.

Unleash your creativity with OSiS+ Dust It. This mattifying hair powder offers strong hold, delivering instant, knockout volume and invincible root lift. Ideal for short and medium-length textured looks, it can also be used to provide added grip when crafting braids and updos, giving you the freedom to explore boundless styles. Key Features: Strong Hold: Provides a secure hold for versatile styling. Instant Volume: Creates knockout volume for short and medium-length hair. Root Lift: Lifts the roots for invincible lift and textured looks. Versatile Grip: Ideal for crafting braids and updos with added grip and control. Suitable for: Individuals seeking strong hold, knockout volume, and invincible root lift for short and medium-length textured hairstyles. Also suitable for crafting braids and updos with added grip and control.

Revive your second-day hair with OSiS+ Refresh Dust. This bodifying dry shampoo, enriched with Rice Starch, effectively combats greasiness while delivering instant volume and grip for a touchable finish. Key Features: Grease Combat: Reliably combats greasiness for refreshed, revitalized hair. Instant Volume: Provides instant volume for a revitalized look. Touchable Finish: Offers grip and texture with a touchable finish. Suitable for: Individuals seeking to revitalize second-day hair, combat greasiness, and add instant volume and grip for a touchable, refreshed look.

In search of the go-to styling product for short, laid-back hair? Look no further than OSiS+ Mess Up. This remouldable matte paste, enriched with Carnauba Wax, Glycerin, and Berry Fruit Wax, provides non-greasy dry texture, medium hold, and pliable movement, ensuring your short styles exude effortless charm. Key Features: Remouldable Matte Texture: Provides a non-greasy, dry texture for versatile styling. Medium Hold: Offers reliable hold for a laid-back yet polished look. Pliable Movement: Allows for flexible, effortless styling with natural movement. Suitable for: Individuals seeking remouldable texture, medium hold, and pliable movement for effortless, laid-back styles.

Tame stubborn hair and unleash your creativity with OSiS+ Mighty Matte. This strong hold styling cream, enriched with Carnauba Wax and Rice Bran Wax, ensures that even coarse hair stays in place while creating strong texture and definition with an unmistakable matte finish. Key Features: Unyielding Hold: Keeps even coarse hair in place for enduring styles. Strong Texture and Definition: Provides strong texture and definition for creative styling. Distinct Matte Finish: Unmistakable matte finish for a bold, modern look. Suitable for: Individuals seeking unwavering hold, strong texture, and a distinctive matte finish for creative, modern styling.

Reach for OSiS+ Thrill when you need accelerated texture control. Formulated for all hair types, this medium hold, elastic fiber hair gum provides remouldable separation, shine, and flexible styling. Whether you use it to define single strands, reduce frizz, or tame flyaways, it offers knock-out definition and versatility. Key Features: Medium Hold: Offers flexibility and reliable hold for versatile styling. Elastic Fibre Hair Gum: Provides remouldable separation and shine for all hair types. Flexible Styling: Allows for versatile and creative styling options. Frizz and Flyaway Taming: Ideal for reducing frizz and taming flyaways for polished definition. Suitable for: Individuals seeking accelerated texture control, remouldable separation, and versatile styling options for all hair types, as well as those aiming to reduce frizz and tame flyaways for polished definition.

OSiS+ Flexwax a robust cream wax, enriched with Carnauba Wax and Ricinus Seed Oil, offers strong hold, natural shine, and flexible definition. It empowers you to mold and remold your style with creativity and confidence. Key Features: Strong Hold: Provides a reliable hold for versatile styling. Natural Shine: Gives hair a natural shine. Flexible Definition: Allows for adaptable and creative styling options. Remouldable Creativity: Empowers you to craft and recraft your style with ease. Suitable for: Individuals seeking strong hold, natural shine, and flexible definition to amplify their hair's texture with remouldable creativity.

Unleash glamour with OSiS+ Sparkler. This shine spray not only offers a light conditioning effect but also delivers a glorious shiny finish after blow-drying. Its silicone-free formula reduces frizz, improves detangling, and provides protection against humidity and heat up to 230°C/450°F. For particularly stubborn hair, use it before blow-drying to increase manageability and achieve a supremely smooth finish. Key Features: Light Conditioning: Provides a light conditioning effect for a glamorous finish. Frizz Reduction: Reduces frizz and improves detangling for smooth, manageable hair. Humidity and Heat Protection: Shields hair from humidity and heat damage up to 230°C/450°F. Silicone-Free Formula: Offers shine and protection without silicone build-up. Suitable for: Those looking for a styling product that adds shine and a light conditioning touch without heaviness. Ideal for individuals with frizz-prone hair, those who frequently style with heat, and anyone wanting to protect their hair against humidity and achieve a smooth, polished look.

Keep your style locked in place with OSiS+ Session. This extra strong hold hairspray is designed for long-lasting hold, allowing your hair to withstand humidity, wind, and heat up to 230°C/450°F. Experience the luxury of a brushable finish that leaves your hair shiny without any flaky residue. Key Features: Extra Strong Hold: Secures styles for long-lasting results. Humidity and Wind Resistant: Protects hair against the elements. Heat Protection: Shields hair from heat up to 230°C/450°F. Luxurious Finish: Adds shine and is brushable without flakiness. Suitable for: Anyone needing a powerful hairspray that can maintain their style under challenging conditions, such as high humidity, strong winds, or heat styling.

Olaplex No.7 Bonding Oil Meet Olaplex No.7 Bonding Oil: a highly concentrated yet weightless reparative styling oil for your hair care needs. This advanced oil dramatically enhances shine, softness, and color vibrancy while providing heat protection of up to 450°F/230°C. It also helps to repair damaged hair by mending broken bonds caused from everyday stressors such as heat styling and environmental exposure. Suitable across all hair types, including colored and chemically treated hair. To achieve the best results, use it in conjunction with other Olaplex products. How To Use: Apply a small amount of Olaplex No.7 Bonding Oil to damp or dry hair, style as desired. A little goes a long way; use sparingly. When to Use: Ideal for daily application or as needed to reduce frizz, nourish dry ends and protect against heat damage. Who's It For? Olaplex No.7 Bonding Oil is perfect for anyone seeking extra softness, shine and resilience in their hair - even those with colored or chemically treated tresses. Ingredients Dimethicone, Isohexadecane, C13-14 Isoparaffin, Coco-Caprylate, Phenyl Trimethicone, Bis-Aminopropyl Diglycol Dimaleate, Propanediol, Zea Mays (Corn) Oil, Beta-Carotene, Helianthus Annuus (Sunflower) Seed Oil, Moringa Oleifera Seed Oil, Punica Granatum Seed Oil, Water (Aqua/Eau), Morinda Citrifolia Fruit Powder, Fragrance (Parfum), Hexyl Cinnamal, Eclipta Prostrata Extract, Ethylhexyl Methoxycinnamate, Limonene, Tocopherol, Citral, Linalool, Melia Azadirachta Leaf Extract, Citronellol, Pseudozyma Epicola/Camellia Sinensis Seed Oil Ferment Extract Filtrate

Brilliant Glow Brightening Oil: Makes blonde hair appear brighter than ever. Shine is magnified for extraordinary illumination. Smoothing ingredients fight frizz leaving the hair feeling instantly silky and soft to the touch

Brightening Veil: Protects strands against thermal, chemical, UV damage and humidity. Doubles hair’s strength, Instantly adds shine and manageability controls frizz

Brilliant Tone violet Smoothing Foam: Instantly tones light blonde hair, banishing brassiness in a single application. Maintains the beautiful brightness of cool, blonde hair Smooths and polishes each strand for a frizz-free finish

DEFY DAMAGE Protective Shield Here's Why You'll Love It... • Instant, daily protection from damaging heat, UV and environmental exposure • Makes hair 4X more resistant to breakage during heat styling* • Protects against color fade • Leaves hair soft, shiny and looking healthy   *Against combing breakage on clean damaged hair.

With JoiFull Volumizing Styler, you'll experience the unique glide and slip of an airy crème, plus the molding and shaping power of a gelée...all in one game-changing, hybrid. Instantly transforms fine strands into full, luxurious, natural-looking hair. Here's Why You'll Love It... This unique hybrid Styler brings volumizing power to a feel-good formula that boldly amps up the appearance and fullness of fine hair. • Easily add lasting lift and body without leaving hair stiff and crunchy • Fuller, thicker, airy volume • 24-hour style retention* • Long-lasting humidity protection • Protects from thermal damage for up to 450°F • Creates the perfect foundation for special occasion styling   *when using JoiFull Volumizing Shampoo, Conditioner and Styler as a system

Packed with Color Therapy’s signature Argan oil and African Manketti Oils – the new K-PAK Color Therapy Luster Lock Glossing Oil provides ultra- nourishing treatment to colored hair while boosting vibrancy and softness. Here’s Why You’ll Love It... With every glorious drop of this African Manketti and Argan oil-infused “glow- getter”, you will: • strengthen strands, boost color vibrancy, tame frizz, and gloss over dullness—without weighing fine hair down, or leaving thick strands feeling under-nourished. • Doubles your color vibrancy* • Preserves over 85% of hair color** • 150% more shine* • 2X stronger hair † • Protects hair against pollutants ‡ • Instant softness and smoothness   *vs. untreated hair **After 18 washes †Against combing breakage on damaged hair vs. a non-conditioning shampoo ‡Laboratory tested using pollution particles

Luster Lock Instant Shine & Repair Treatment. With just one treatment, this deep-repairing wonder unlocks out-of-this- world color vibrancy, mirror-like shine, and strands that not only look healthier but are 9X stronger*. It’s no wonder it’s known as the “secret to lust-worthy locks.” Here’s Why You’ll Love It... If color care is self-care, then this hair-loving treatment is one of the kindest things you could do for color-treated hair • Boosts color vibrancy • 9X stronger hair* • 89% less breakage* • Instantly healthier-looking hair   * Against combing breakage on damaged hair vs. a non-conditioning shampoo

Power Spray Here’s Why You’ll Love It... • You can customize hold level from medium to maximum • Keeps humidity at bay • Flexible finish allows for style refresh for 72 hours • Hold level 8-10 Now Let’s Use It • Directions: Holding can 8-10 inches from hair, give a gentle pass over your entire ‘do, or spritz in spots as a placeholder. Apply a second time for a stronger hold.

Flip Turn Here’s Why You’ll Love It... • Spray from any direction, upside down, sideways, anyway • Locks in volume and shine for a full 72 hours • Lifts and holds hair for a full-blown style • Hold level 10+ (Ultimate hold) Now Let’s Use It • Directions: Shake can well. Spray with abandon in any direction; our unique "actuator" allows for 360-degree spray ability.

JOIMIST MEDIUM Here’s Why You’ll Love It... • Holds your style all day • Finish looks natural and still has bounce • Helps control fly aways and frizz • Great for all hair types • Hold level 6 (Medium Hold) Now Let’s Use It • Directions: Spray liberally, holding can 8-10 inches from your hair and watch it all fall perfectly into place. Want a firmer grip on things? Feel free to take another pass—this gem can be layered for extra holding power.

JOIMIST FIRM Here’s Why You’ll Love It... • Holds your style all day • Helps control fly-aways and frizz • Great for all hair types • Hold level 9 (Strong Hold) Now Let’s Use It • Directions: Shake well. •Spritz lightly, holding product 8-10 inches from your hair and lock in your look in seconds–no drying time needed. •To double your efforts, take one more pass and be prepared for astonishing all-day hold.

POWER WHIP Here’s Why You’ll Love It... • You have fine hair and you want to add lasting volume • It’s humidity-resistant • This rich, creamy foam won’t leave hair weighed down or greasy • Hold level 9 Now Let’s Use It • Directions: Shake well. Dispense a small amount into hands, emulsify, and apply to clean, damp hair. • Style as usual.

HUMIDITY BLOCKER Here’s Why You’ll Love It... • Keeps frizz at bay • Protects hair from damage due to humidity • Won’t weigh hair down • Hold level 3 (Light Hold) Now Let’s Use It • Directions: Spritz this fine-mist aerosol 8-10 inches from hair before you leave the house, and you can literally kiss that future frizz goodbye.

BEACH SHAKE TEXTURIZING FINISHER Here’s Why You’ll Love It... • Quick-drying, natural satin finish • Coconut and Sunflower Seed Oils combine with Bee's Wax for nourishing hydration and shine • Creates totally touchable hair with an undone look • Perfect for medium-to-thick hair types • Easy-to-spray application • Heady tropical fragrance Now Let’s Use It • Directions: Holding product six inches from dry hair, spray lightly, lifting layers and letting them fall through the mist to carve out satiny separation. • Avoid the root area and allow to air dry or use a diffuser for faster styling. (May also be used on damp hair for a softer finish.)

BODY SHAKE TEXTURIZING FINISHER Here’s Why You’ll Love It... • Hair is plumped up with dramatic body and texture • Hair feels clean • Helps combat humidity, no matter what the weather • Absorbs oils so roots get a volumizing boost • Creates soft texture for messy, modern braids • Delivers soft, touchable hold with a velvety finish Now Let’s Use It • Directions: Shake well and apply all over dry hair, using fingers to tousle and plump up strands.

HAIR SHAKE LIQUID TO POWDER TEXTURIZING FINISHER Here’s Why You’ll Love It... • Fast-dry finish means your style is set in seconds • Creates moldable texture with grit • Easily build texture and volume on any hair type • Creates a great foundation for any updo styling • Pump nozzle lets you control application for long-lasting texture and volume • Stainless-steel ball technology ensures a perfect balance of powder and liquid Now Let’s Use It • Directions: Simply shake and apply six inches from dry hair. • Tousle and mold strands as desired, adding additional product for buildable texture

DREAM BLOWOUT Here’s Why You’ll Love It... • Get the long-lasting blowout of your dreams – enviable hair that feels clean and nourished. • Provides heat protection up to 450°F (232°C) • Reduces breakage by over 75%* • Controls frizz and static • Up to 50% faster drying time • Long-lasting results with protection against humidity Now Let’s Use It • Directions: Apply throughout towel-dried hair and blow-dry. Cool Tip: Rub a small amount of Dream Blowout into dry hair to calm fly-aways and seal ends.   *Against combing breakage on damaged hair vs. a non-conditioning shampoo

ZERO HEAT Air Dry Cremes for fine/medium hair Without the heft of a heavy crème, Zero Heat for Fine/Medium Hair delivers a natural-looking, no-blow-dry style while reducing frizz and boosting shine. Here’s Why You’ll Love It... • Minimizes frizz and enhances hair’s natural texture • Reduces natural drying time • Provides 24-hour humidity control • Retains your natural, air-dry look for up to 24 hours • Boosts shine • Leaves no sticky residue Now Let’s Use It: • Embrace your natural texture and give your hair a break from damaging heat styling. • Directions: • Work a small amount through towel-dried hair. Scrunch and twist to enhance texture. Allow to air-dry.

ZERO HEAT Air Dry Cremes for thick hair Take back your natural waves and curls with Zero Heat for Thick Hair. Without "crunch" or stiffness, this air-dry formula reins in the often-uncontrollable volume and frizz of coarser strands. Here’s Why You’ll Love It... • Minimizes frizz and enhances hair’s natural texture • Reduces natural drying time • Provides 24-hour humidity control • Retains your natural, air-dry look for up to 24 hours • Boosts shine • Leaves no sticky residue Now Let’s Use It: • Embrace your natural texture and give your hair a break from damaging heat styling. • Directions: • Work a small amount through towel-dried hair. Scrunch and twist to enhance texture. Allow to air-dry.

7SECONDS to glossy hair. An anti-humectant shine spray that’s not only dry and airy, but provides ultimate thermal protection and long lasting shine. Heavenly! • Instant, weightless, healthy shine • Dry shine spray; perfect before use of heat tools • Anti-humectant; fights frizz and smoothes hair • Provides UV and thermal protection • Instant results; for all hair types FOR BEST RESULTS: Hold 5 to 6 inches from head and spray onto dry hair before heat styling or spray onto your final style to finish your hair with shine and protection.

7SECONDS BlowOut Crème will blow your mind, and your hair. Its blow-controlling formula extends the life of your blowout by eliminating frizz, leaving hair smooth and shiny without buildup. Blow by blow your brush will effortlessly glide through hair, keeping strands protected and perfected for a long-lasting finish. So go on, and blow on, and on, and on. •Controls frizz, leaving hair smooth and shiny • Provides UV and thermal protection • Reduces blow-dry time • Extends the life of your blowout • Great for all hair types FOR BEST RESULTS: Cleanse and condition hair using your favorite UNITE shampoo and conditioner. Apply 7SECONDS BlowOut Crème to damp hair and gently comb to distribute through to ends. Section hair and blow out from root to end using a round or paddle brush. Continue with each section until hair is dry. Finish with your favorite UNITE styling products.

Moisture and bounce in every ounce. BOING Moisture Curl Cream keeps hydration in and humidity out. Its coconut and Argan Oil blend quenches and controls thirsty curls by delivering intense moisture to roots - curls stay hydrated, healthy and frizz-free. • Ideal for those with wavy to curly hair, looking for a lighter hold, and enhanced moisture control • Paraben, and Sodium Chloride free CONTAINS: • Ultra-hydrating oils: Coconut to quench, repair, and control curls; Argan Oil to condition, tame and add shine; & other plant-based oils to help restore and regulate moisture • Plant Source Vitamins to condition, shine and eliminate frizz • Organic Polymer to keep moisture in and humidity out, keeping curls in place with no stiffness, stickiness or crunch FOR BEST RESULTS: Cleanse, condition, and prep hair with BOING Curl Shampoo, Conditioner, and Leave-In before use. Apply Cream to damp hair from roots to ends. Style by diffusing or air-drying.

Give it a whirl, and curl. BOING Defining Curl Cream moisturizes, defines and holds curls in place. Its coconut-infused formula activates curls by delivering nutrients deep into the hair shaft, restoring and sealing in moisture - curls stay controlled, defined and frizz-free. • Ideal for those with curly hair, looking for a stronger hold, and more control • Paraben, and Sodium Chloride free CONTAINS: • Coconut oil to moisturize, repair, and eliminate frizz • Vegetable Proteins to strengthen, nourish and protect each strand • Plant Source Vitamins and Oils to replenish and retain moisture for curl control • Organic Polymer to hold curls in place with a soft, touchable finish • Plant-based shine enhancer for weightless volume and shine FOR BEST RESULTS: Cleanse, condition, and prep hair with BOING Curl Shampoo, Conditioner, and Leave-In before use. Apply cream to damp hair from roots to ends. Style by diffusing or air-drying.

Thickness will appear out of thin hair. Get your thick fix with BOOSTA Thickening Crème, a volumizing styling crème that instantly adds thick, touchable volume to fine or limp hair. Its lightweight formula leaves hair looking, feeling, and behaving incredibly thicker and fuller • Instantly add thickness and weightless volume • Lightweight, heat-activated formula • Touchable without stickiness or crunch • Ideal for fine or limp hair FOR BEST RESULTS: Cleanse and condition hair using BOOSTATM Shampoo and Conditioner. Apply BOOSTA Thickening Crème to damp hair and gently comb to distribute through to ends then blow-dry. Dry hair with a brush for a smooth finish or rough dry for more texture. Finish with your favorite UNITE finishing products.

Indispensable when you heat style or blow-dry. BOOSTA builds body, giving your hair lift and weightless volume. It enhances texture while delivering a healthy sheen finish. How you ever got by before is baffling. • Builds body and weightless volume • Touchable, flexible hold • UV protector FOR BEST RESULTS: After using your favorite UNITE shampoo and conditioning system, spray thoroughly on damp hair from about 6 to 8 inches away. Try heat styling to increase the effect and volume.

Defeat and control curls, tangles, and frizz. LAZER Straight will straighten even the most difficult hair and protect it from blow-drying and flat ironing. Dare to take on humidity with your LAZER Straight hair. • Straightens the most difficult hair and controls frizz • Anti-humectant to fight humidity • Thermal protector FOR BEST RESULTS: After using your favorite UNITE shampoo and conditioning system, blot excess water, rub a small amount between your palms, and work evenly through hair. Brush or use a wide tooth comb to evenly disperse. Try blow-drying to increase performance. Relax and style how you wish.

Shape. Create. Originate. Mold CREAMY any way you like. Gain lift, add thickness, achieve separation, create definition, get slick or defined curls. The more you use, the more it holds. It’s your choice. • Creates thickness in hair • Achieves definition and separation • Thermal protector FOR BEST RESULTS: Rub a small amount in your palms. Apply to wet hair. You can always add more. To thicken hair, work through from mid-lengths to ends and blow-dry.

Expand volume and dimension. Maximize styling control by dramatically boosting the lift and support directly from the root. Superb for all hair types; even the finest hair is transformed from flat to full. • Gives lift and support directly at the roots • Extreme hold FOR BEST RESULTS: Shake well and hold 5 to 6 inches from head. Spray onto damp hair directly into the root area moving 1 to 2 inches up to the hair shaft for more overall texture and even more volume.

Not your 80’s, crunchy mousse, but an innovative, weightless foam that will ELEVATE your hair for a full bodied, frizz-free style that is soft, shiny, and movable. With argan oil, added thermal and UV protection, and an incredible memory, this mousse will keep your hair healthy and lifted with lasting shine, even on your longest days. • Creates volume, hold, and shine • Mousse memory re-activates styling hold • Infused with argan oil • Thermal and UV protector FOR BEST RESULTS: Shake well. Dispense and apply from roots to ends. Blow-dry to increase volume. Layer more foam to increase hold and texture.

Lift, curl, sculpt, smooth, create shape. WOW! Is there anything that this product can’t do? For the ultimate in styling and setting, there is only one product you’ll ever need. BLOW&SET, the most versatile product you will ever use to style your hair. Just think shine and volume! • The ultimate in styling and setting • Promotes shine and volume • Heat-activated • Thermal protector FOR BEST RESULTS: After using your favorite UNITE shampoo and conditioning system, blot excess water, apply BLOW&SET generously from roots to ends. Don’t be shy! Remember it’s versatile. Continue by blow-drying or setting for your desired result.

Wax, paste, or cream? Decisions, decisions. CONUNDRUM Paste combines the benefits of all three to create any look from messy, to slick, and everything in between, and it lasts all day! You will never have to choose again! • Combines the benefits of waxes, pastes, and creams • Creates any look from messy to sleek with medium, flexible hold • Thermal protector FOR BEST RESULTS: Rub a small amount of CONUNDRUM Paste between your palms and work through damp or dry hair.

Silky . . . Smooth . . . Healthy. U Oil by UNITE will give your hair that lasting moisture and instant shine that you thought wasn’t possible. As a natural thermal protector, this oil is amazing for flat ironing, curling, and blow-drying without leaving any build-up and reducing your drying time . . . what more do you need? FOR ALL HAIR TYPES. • Seals and repairs the cuticle • Creates soft, weightless shine • Extends color life • Reduces blow-drying time • Natural thermal and UV protector FOR BEST RESULTS: Apply 1 to 3 drops to damp hair from roots to ends and style as usual. Feel free to use U Oil every day in wet or dry hair!

Create a smooth, sleek look, and a high gloss finish all while enhancing the health of your hair with this nutrient rich smoothing cream with argan oil. • Creates a smooth, sleek look, with a high-gloss shine • Infused with argan oil • Anti-humectant and extreme thermal protector FOR BEST RESULTS: Work evenly through damp or dry hair from mid-shaft to ends and style as usual.

Wanting those beach-y, full locks, without trying too hard? BEACH Day will give you that feeling in minutes. Full, tousled, and very sexy. A hybrid of styling and finishing in one . . . it’s effortless • Natural sea salt creates beach-like texture • Humectants aid in wave and curl retention FOR BEST RESULTS: Mist 6 to 8 inches away into damp or dry hair. Scrunch with hands. Air-dry or diffuse. Spray on roots for an added lift.