Joico Joifull Volumizing Shampoo 33.8oz / 1 Litre

Unlike other cleansers that strip hair of moisture along with the oil and dirt, JoiIFull Volumizing Shampoo leaves strands clean with a sheen -- uniquely nourished and ready for extraordinary body with a natural feel.

Here's Why You'll Love It...

• Rich lather gently but thoroughly cleanses the hair

• Adds instant lightweight body

• Fuller, thicker airy volume

• 24 hour style retention*

• Instantly adds shine

• You want to remove oil and dirt that weigh fine hair down

*when using JoiFull Volumizing Shampoo, Conditioner and Styler as a system