Joico

DEFY DAMAGE Protective Shampoo Here's Why You'll Love It... • Free of SLS/SLES Sulfates* • Decadently rich lather for a luxurious cleansing experience • Gently sloughs away diet and debris without roughing up the hair cuticle • Leaves hair soft, shiny and healthyy   *SLS/SLES Sulftates= Sodium Lauryl Sulfate/Sodium LaurethSulfate

DEFY DAMAGE Protective Shampoo Here's Why You'll Love It... • Free of SLS/SLES Sulfates* • Decadently rich lather for a luxurious cleansing experience • Gently sloughs away diet and debris without roughing up the hair cuticle • Leaves hair soft, shiny and healthyy   *SLS/SLES Sulftates= Sodium Lauryl Sulfate/Sodium LaurethSulfate

DEFY DAMAGE Protective Conditioner Here's Why You'll Love It... • Prevents and protects from daily damage • Boosts vital moisture • Instantly detangles • Leaves hair soft, shiny and healthy

DEFY DAMAGE Protective Conditioner Here's Why You'll Love It... • Prevents and protects from daily damage • Boosts vital moisture • Instantly detangles • Leaves hair soft, shiny and healthy

DEFY DAMAGE Protective Masque Here's Why You'll Love It... • Helps to rebuild broken hair bonds • Deeply replenishes hair without weighing it down • See results after the very first use • Proactively builds hair’s resistance to damage • Leaves hair soft, shiny and healthy

DEFY DAMAGE Protective Shield Here's Why You'll Love It... • Instant, daily protection from damaging heat, UV and environmental exposure • Makes hair 4X more resistant to breakage during heat styling* • Protects against color fade • Leaves hair soft, shiny and looking healthy   *Against combing breakage on clean damaged hair.