Joico

Unlike other cleansers that strip hair of moisture along with the oil and dirt, JoiIFull Volumizing Shampoo leaves strands clean with a sheen -- uniquely nourished and ready for extraordinary body with a natural feel. Here's Why You'll Love It... • Rich lather gently but thoroughly cleanses the hair • Adds instant lightweight body • Fuller, thicker airy volume • 24 hour style retention* • Instantly adds shine • You want to remove oil and dirt that weigh fine hair down   *when using JoiFull Volumizing Shampoo, Conditioner and Styler as a system

Unlike other cleansers that strip hair of moisture along with the oil and dirt, JoiIFull Volumizing Shampoo leaves strands clean with a sheen -- uniquely nourished and ready for extraordinary body with a natural feel. Here's Why You'll Love It... • Rich lather gently but thoroughly cleanses the hair • Adds instant lightweight body • Fuller, thicker airy volume • 24 hour style retention* • Instantly adds shine • You want to remove oil and dirt that weigh fine hair down   *when using JoiFull Volumizing Shampoo, Conditioner and Styler as a system

Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body without weighing hair down. Delivering easy-to-comb glide power and a unique, lightweight feel, this daily-use conditioner nourishes fine strands with a barely-there touch. Here's Why You'll Love It... There's nothing heavy-handed about this airy, light-as-a-feather conditioner that's tailor-made for fine hair. • Helps strengthen and nourishes hair • Fuller, thicker, airy volume • 24 hour style retention* • Leaves strands tangle-free • Instantly adds shine • Conditioning without weighing hair down   *when using JoiFull Volumizing Shampoo, Conditioner and Styler as a system

Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body without weighing hair down. Delivering easy-to-comb glide power and a unique, lightweight feel, this daily-use conditioner nourishes fine strands with a barely-there touch. Here's Why You'll Love It... There's nothing heavy-handed about this airy, light-as-a-feather conditioner that's tailor-made for fine hair. • Helps strengthen and nourishes hair • Fuller, thicker, airy volume • 24 hour style retention* • Leaves strands tangle-free • Instantly adds shine • Conditioning without weighing hair down   *when using JoiFull Volumizing Shampoo, Conditioner and Styler as a system

With JoiFull Volumizing Styler, you'll experience the unique glide and slip of an airy crème, plus the molding and shaping power of a gelée...all in one game-changing, hybrid. Instantly transforms fine strands into full, luxurious, natural-looking hair. Here's Why You'll Love It... This unique hybrid Styler brings volumizing power to a feel-good formula that boldly amps up the appearance and fullness of fine hair. • Easily add lasting lift and body without leaving hair stiff and crunchy • Fuller, thicker, airy volume • 24-hour style retention* • Long-lasting humidity protection • Protects from thermal damage for up to 450°F • Creates the perfect foundation for special occasion styling   *when using JoiFull Volumizing Shampoo, Conditioner and Styler as a system