Styling

Layrite original pomade has excellent all-day hold with medium shine, for short to medium length hair. This traditional pomade looks and feels like an extremely thick gel. It's easy to style with your hands or a comb. Ideal for messy wet looks, fades, spikes, slick-backs, side parts and low pomp's. It dries to keep your hair in place all day, never flakes. Layrite original pomade is water-soluble, that washes out of hair with just water.

Superhold pomade is great for thick, coarse and curly hair. Has an incredible high hold, giving ultimate hair control. Shape hair to high elevations, manages and helps straighten curl. It's water-based, never flakes. Dries with a flexible hold to keep hair in place all day. 

A lightweight, water-based shaping cream. With a flexible medium hold, that keeps your style in place all day. Leaving hair feeling soft and natural-not stiff or waxy. Adds shape and definition without weighing hair down. Clean matte finish leaves hair looking natural and healthy, not dry or flat. Re-workable (no water required). Signature mild cream soda scent.

Cement clay offers an extreme high hold. It's a water-based styling clay that gives a clean matte all day finish. Thickens and texturizes without weighing hair down. Never flakes, re-workable without water. Can be easily washed out of hair.

Soft Hold No-Crunch Styler Light-hold gel with wheat and soy proteins surrounds your curls with a non-sticky curl cast that helps define shape, control frizz, and amplify shine and bounce.

Maximum Hold No-Crunch Styler Max-hold gel with chamomile, lemongrass and orange peel extract surrounds your curls with a non-sticky curl cast that helps define shape, control frizz, and keep your curls smooth and soft for the long haul.

Strong Hold No-Crunch Styler Strong-hold gel with wheat and soy proteins surrounds your curls with a non-sticky curl cast that helps define shape, control frizz, and add shine to help your curls go the distance.

Coconut Curl Styler Versatile, coconut-oil-infused styler gives you the freedom to switch up your look! Use it to help soften, shape, moisturize, define, tame, and add shine.

Touchable Curl Definer Infused with jojoba and tapioca starch, this cream adds moisture to help tame frizz and help leave your curls defined, shiny and totally touchable.

Touchable Texture Whip Light, airy whip with moringa seed and passion flower extracts helps give consistent shape and frizz control for lightweight, touchable waves.

Multi Benefit Oil Lightweight, silicone-free formula with an exclusive blend of five curl-loving oils helps provide shine, moisture and enhances curls with frizz control.

Liquid Effects Extra-Firm Styling Lotion Get long-lasting hold, incredible shine and humidity resistance with this alcohol-free styling lotion that is specially formulated for thick, coarse hair and infused with protein to bring back elasticity, strength and, natural curl. Work through clean, damp hair. Diffuse dry or air dry for a wet look. Ingredients: Aqua (Water/eau), Polyquaternium-4, Propylene Glycol, Pvp, Glycerin, Phenoxyethanol, Caprylyl Glycol, Citric Acid, Polysorbate 20, Tetrasodium Edta, Panthenol, Peg-12 Dimethicone, Sodium Pca, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Achillea Millefolium Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Cymbopogon Schoenanthus Extract, Humulus Lupulus (Hops) Extract, Melissa Officinalis Leaf Extract, Prunus Serotina (Wild Cherry) Bark Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salvia Officinalis (Sage) Leaf Extract, Urtica Dioica (Nettle) Extract, Lactobacillus/tomato Fruit Ferment Extract, Keratin Amino Acids, Oryza Sativa (Rice) Extract, Linalool, Benzotriazolyl Dodecyl P-cresol, Leuconostoc/radish Root Ferment Filtrate, Acyl Coenzyme a Desaturase, Tris(Tetramethylhydroxypiperidinol) Citrate, Ci 16035 (Red 40). FAQ: Q. How did AG formulas change? A. AG formulas are now sulfate-free and former ingredients have been replaced with their vegan counterpart. Same great product, new clean and kind formulas.

Spray Gel Thermal Setting Spray Infused with natural curl enhancers, firm hold Spray Gel acts as a thermal protector and will not stick to curling irons. Use with rollers for softer, looser curls. For longer-lasting firmer curls or waves, spray each section before using curling irons. Ingredients: Aqua (Water/eau), Vp/vinyl Caprolactam/dmapa Acrylates Copolymer, Alcohol Denat., Polysorbate 20, Parfum (Fragrance), Vinyl Caprolactam/vp/dimethylaminoethyl Methacrylate Copolymer, Pvp, Phenoxyethanol, Caprylyl Glycol, Limonene, Peg-12 Dimethicone, Peg-4 Rapeseedamide, Linalool, Sodium Benzotriazolyl Butylphenol Sulfonate, Hexyl Cinnamal, Benzyl Alcohol, Citronellol, Benzyl Salicylate, Alpha-isomethyl Ionone, Benzyl Benzoate, Citral, Geraniol, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Lactobacillus/tomato Fruit Ferment Extract, Hydroxycitronellal, Keratin Amino Acids, Oryza Sativa (Rice) Extract, Leuconostoc/radish Root Ferment Filtrate, Achillea Millefolium Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Cymbopogon Schoenanthus Extract, Humulus Lupulus (Hops) Extract, Melissa Officinalis Leaf Extract, Prunus Serotina (Wild Cherry) Bark Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salvia Officinalis (Sage) Leaf Extract, Urtica Dioica (Nettle) Extract, Acyl Coenzyme a Desaturase. FAQ: Q. How did AG formulas change? A. AG formulas are now sulfate-free and former ingredients have been replaced with their vegan counterpart. Same great product, new clean and kind formulas.

Mousse Gel Extra-Firm Curl Retention Get high shine, extra firm curl retention and definition with this lightweight mousse that is infused with our exclusive Curl Creating Complex containing rice amino acids and bio-fermented tomato extract. Shake can, dispense into hands and work through clean, damp hair. Diffuse or air dry. Ingredients: Water (Aqua, Eau), Isobutane, Vp/va Copolymer, Propane, Propylene Glycol, Phenethyl Alcohol, Peg-6 Cocamide, Butane, Triethanolamine, Carbomer, Glycerin, Caprylhydroxamic Acid, Parfum (Fragrance), Panthenol, Hexyl Cinnamal, Laurtrimonium Chloride, Limonene, Sodium Bisulfite, Rice Amino Acids, Solanum Lycopersicum (Tomato) Fruit Extract, Foeniculum Vulgare (Fennel) Fruit Extract, Phenoxyethanol, Tussilago Farfara (Coltsfoot) Leaf Extract, Melissa Officinalis Extract, Humulus Lupulus (Hops) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Chlorphenesin, Sorbic Acid, Benzoic Acid. FAQ: Q. How did AG formulas change? A. AG formulas are now sulfate-free and former ingredients have been replaced with their vegan counterpart. Same great product, new clean and kind formulas.

Olaplex No.7 Bonding Oil Meet Olaplex No.7 Bonding Oil: a highly concentrated yet weightless reparative styling oil for your hair care needs. This advanced oil dramatically enhances shine, softness, and color vibrancy while providing heat protection of up to 450°F/230°C. It also helps to repair damaged hair by mending broken bonds caused from everyday stressors such as heat styling and environmental exposure. Suitable across all hair types, including colored and chemically treated hair. To achieve the best results, use it in conjunction with other Olaplex products. How To Use: Apply a small amount of Olaplex No.7 Bonding Oil to damp or dry hair, style as desired. A little goes a long way; use sparingly. When to Use: Ideal for daily application or as needed to reduce frizz, nourish dry ends and protect against heat damage. Who's It For? Olaplex No.7 Bonding Oil is perfect for anyone seeking extra softness, shine and resilience in their hair - even those with colored or chemically treated tresses. Ingredients Dimethicone, Isohexadecane, C13-14 Isoparaffin, Coco-Caprylate, Phenyl Trimethicone, Bis-Aminopropyl Diglycol Dimaleate, Propanediol, Zea Mays (Corn) Oil, Beta-Carotene, Helianthus Annuus (Sunflower) Seed Oil, Moringa Oleifera Seed Oil, Punica Granatum Seed Oil, Water (Aqua/Eau), Morinda Citrifolia Fruit Powder, Fragrance (Parfum), Hexyl Cinnamal, Eclipta Prostrata Extract, Ethylhexyl Methoxycinnamate, Limonene, Tocopherol, Citral, Linalool, Melia Azadirachta Leaf Extract, Citronellol, Pseudozyma Epicola/Camellia Sinensis Seed Oil Ferment Extract Filtrate

Power Spray Here’s Why You’ll Love It... • You can customize hold level from medium to maximum • Keeps humidity at bay • Flexible finish allows for style refresh for 72 hours • Hold level 8-10 Now Let’s Use It • Directions: Holding can 8-10 inches from hair, give a gentle pass over your entire ‘do, or spritz in spots as a placeholder. Apply a second time for a stronger hold.

Flip Turn Here’s Why You’ll Love It... • Spray from any direction, upside down, sideways, anyway • Locks in volume and shine for a full 72 hours • Lifts and holds hair for a full-blown style • Hold level 10+ (Ultimate hold) Now Let’s Use It • Directions: Shake can well. Spray with abandon in any direction; our unique "actuator" allows for 360-degree spray ability.

JOIMIST MEDIUM Here’s Why You’ll Love It... • Holds your style all day • Finish looks natural and still has bounce • Helps control fly aways and frizz • Great for all hair types • Hold level 6 (Medium Hold) Now Let’s Use It • Directions: Spray liberally, holding can 8-10 inches from your hair and watch it all fall perfectly into place. Want a firmer grip on things? Feel free to take another pass—this gem can be layered for extra holding power.

JOIMIST FIRM Here’s Why You’ll Love It... • Holds your style all day • Helps control fly-aways and frizz • Great for all hair types • Hold level 9 (Strong Hold) Now Let’s Use It • Directions: Shake well. •Spritz lightly, holding product 8-10 inches from your hair and lock in your look in seconds–no drying time needed. •To double your efforts, take one more pass and be prepared for astonishing all-day hold.

POWER WHIP Here’s Why You’ll Love It... • You have fine hair and you want to add lasting volume • It’s humidity-resistant • This rich, creamy foam won’t leave hair weighed down or greasy • Hold level 9 Now Let’s Use It • Directions: Shake well. Dispense a small amount into hands, emulsify, and apply to clean, damp hair. • Style as usual.

HUMIDITY BLOCKER Here’s Why You’ll Love It... • Keeps frizz at bay • Protects hair from damage due to humidity • Won’t weigh hair down • Hold level 3 (Light Hold) Now Let’s Use It • Directions: Spritz this fine-mist aerosol 8-10 inches from hair before you leave the house, and you can literally kiss that future frizz goodbye.

BEACH SHAKE TEXTURIZING FINISHER Here’s Why You’ll Love It... • Quick-drying, natural satin finish • Coconut and Sunflower Seed Oils combine with Bee's Wax for nourishing hydration and shine • Creates totally touchable hair with an undone look • Perfect for medium-to-thick hair types • Easy-to-spray application • Heady tropical fragrance Now Let’s Use It • Directions: Holding product six inches from dry hair, spray lightly, lifting layers and letting them fall through the mist to carve out satiny separation. • Avoid the root area and allow to air dry or use a diffuser for faster styling. (May also be used on damp hair for a softer finish.)

BODY SHAKE TEXTURIZING FINISHER Here’s Why You’ll Love It... • Hair is plumped up with dramatic body and texture • Hair feels clean • Helps combat humidity, no matter what the weather • Absorbs oils so roots get a volumizing boost • Creates soft texture for messy, modern braids • Delivers soft, touchable hold with a velvety finish Now Let’s Use It • Directions: Shake well and apply all over dry hair, using fingers to tousle and plump up strands.

HAIR SHAKE LIQUID TO POWDER TEXTURIZING FINISHER Here’s Why You’ll Love It... • Fast-dry finish means your style is set in seconds • Creates moldable texture with grit • Easily build texture and volume on any hair type • Creates a great foundation for any updo styling • Pump nozzle lets you control application for long-lasting texture and volume • Stainless-steel ball technology ensures a perfect balance of powder and liquid Now Let’s Use It • Directions: Simply shake and apply six inches from dry hair. • Tousle and mold strands as desired, adding additional product for buildable texture

DREAM BLOWOUT Here’s Why You’ll Love It... • Get the long-lasting blowout of your dreams – enviable hair that feels clean and nourished. • Provides heat protection up to 450°F (232°C) • Reduces breakage by over 75%* • Controls frizz and static • Up to 50% faster drying time • Long-lasting results with protection against humidity Now Let’s Use It • Directions: Apply throughout towel-dried hair and blow-dry. Cool Tip: Rub a small amount of Dream Blowout into dry hair to calm fly-aways and seal ends.   *Against combing breakage on damaged hair vs. a non-conditioning shampoo

ZERO HEAT Air Dry Cremes for fine/medium hair Without the heft of a heavy crème, Zero Heat for Fine/Medium Hair delivers a natural-looking, no-blow-dry style while reducing frizz and boosting shine. Here’s Why You’ll Love It... • Minimizes frizz and enhances hair’s natural texture • Reduces natural drying time • Provides 24-hour humidity control • Retains your natural, air-dry look for up to 24 hours • Boosts shine • Leaves no sticky residue Now Let’s Use It: • Embrace your natural texture and give your hair a break from damaging heat styling. • Directions: • Work a small amount through towel-dried hair. Scrunch and twist to enhance texture. Allow to air-dry.

ZERO HEAT Air Dry Cremes for thick hair Take back your natural waves and curls with Zero Heat for Thick Hair. Without "crunch" or stiffness, this air-dry formula reins in the often-uncontrollable volume and frizz of coarser strands. Here’s Why You’ll Love It... • Minimizes frizz and enhances hair’s natural texture • Reduces natural drying time • Provides 24-hour humidity control • Retains your natural, air-dry look for up to 24 hours • Boosts shine • Leaves no sticky residue Now Let’s Use It: • Embrace your natural texture and give your hair a break from damaging heat styling. • Directions: • Work a small amount through towel-dried hair. Scrunch and twist to enhance texture. Allow to air-dry.

Freeze-frame the shape and style you want or spot spray as you wish. It’s a great feeling knowing you can defy gravity and still have total control. A perfect dry setting spray. • Workable, brushable hairspray • Excellent for dry setting • Non-flaking • Thermal and UV protector FOR BEST RESULTS: Hold about 6 to 8 inches away. Spray as much as desired; simply add more, or layer for extra firmness.

Freeze-frame! Session stylists around the world have come to rely on SESSION-MAX. Its ultimate hold compliments their creations that grace fashion glossies, runways, and glitzy red carpet events. You’ll immediately understand why hair professionals’ first and only choice is SESSION-MAX! Blown away? Not . . . • Extra-strong, maximum hold • Holds the final look • Non-flaking • Thermal and UV protector FOR BEST RESULTS: Hold about 6 to 8 inches away. Spray as much as desired; more spray, more hold!

3 Hairsprays all in one? Impossible . . . or maybe not! Just turn the nozzle to the desired strength. It’s as easy as 1-2-3! Simplify your life with a soft, medium, or strong hold hairspray all in one can! • Soft, medium, and strong holds all in one can • Adjustable strength levels; just turn the nozzle • Non-flaking • Thermal and UV protector FOR BEST RESULTS: Turn the nozzle to desired strength setting. Hold 6 to 8 inches away. Need more? Need less? Just turn the nozzle!

Revitalising hybrid cream with intelligent technology that creates a link between a treatment and a styling cream. Its 17 ingredients wrap around each strand balancing texture and porosity. 10 of the ingredients work as a treatment; while 7 prepare hair for styling. Ideal for a foundation prior to adding your styling products, or, use on it’s own as a light weight styling cream. • Smooths away damage • Infuses hair with moisture • Creates a youthful, vitamin-powered surface • Prepares hair for style •For all hair types

WAVE CURL ENHANCER An enhancer to define curls and reposition waves for an exotically rich attitude. Changes texture to enrich, repair, form and define. Infuses hair with strengthening texture and condition. • Amber to transform by scent • Quinoa to attract moisture, enhancing condition • Sunflower Seed Extract to neutralise free radicals • Panthenol to soothe the surface, adding manageability and moisturised pliability • Antioxidants and vitamins to restore hair inner health

Dominate your style by layering Done to create essential finish. Finish off style so it’s perfectly done. • Brush through • Increases thermal work • Hold as much or as little as you want

Lighter than air with a vampy shine. This burst of thermal protectors and anti-agers deliver a dry, lived in shine without the extra pounds. Create mind-blowing shine. • Blows dry air into hair • Protects from environmental damage • Polishes and illuminates

Erect a firm base, while reforming a limp style. It just doesn’t get any more fun and fabulous than that. Set and lock in styles with extraordinary control and volume. • Lifts into shape • Raises the roots of fine hair • Flex in curls

Complete with Smooth to lock in moisture, protein and strength, adding luster to your hair all day long, while taming and fighting Frizz and Flyaway strands. Smooth smooths hair, cuts drying time, leaves shine and manageability, while strengthening and fortifying. The essential fatty acids and amino acids in Smooth, lower the PH. while creating smooth texture. Apply to towel dried hair after Bath, from roots to ends. Comb through thoroughly blow dry as desired. • Safe from harsh chemicals • Alternative to a 3 hour straightening system • Increases hair strength • Enhances elasticity • Protects colour and hair integrity from harsh processes • Makes hair look and feel healthy and shiny • Improves combability (wet or dry) • Reduces static • Controls Frizz • Cuts blow dry time

Flexible Texturiser. Can be used on wet or dry hair to enhance natural waves, while adding texture. Vitamin B5, combats the drying effects commonly associated with salt sprays. • Spray in, creates texture • Untamed, excellence • Beachy Finish

Texturiser. Visibly disappears into both light and dark hair, giving each strand a strong grip. Perfect for creating volume and updos. Sprinkle at the root for maximum lift. • Designs works of hair art • Builds in strong separation • Patterns style to electrify a look • Flex your pliable nature

Moulding Pomade. Work in hands to create a waxy consistency. This pomade will give hair substance for sculpting and creating texture. • Twists hair, rake it through • Press into damp or dry hair

Finishing Pomade. Softy separates and defines your shape with a shiny finish. Works great for updos, smoothing fly aways, as well as finishing a sleek and styled blowout. • Liquid Pomade • Defines wet or dry hair • Sculpts shine into long hair

Firm Hold Gel. Gives a high shine and wet look finish, while maintaining maximum hold. This gel is quick drying and will not crack, so the shape stays put and you are flake free. • Controls the illusion of style • Captures wet or dry hair • Forms incredible shine

Just the right amount of protein fused with hybrid technology to give a multi-functioning styler / treatment. Worn soft, hair is full and touchable; go hard, and it creates cuts of definition and strong hold with longer play time. • Penetrates strands to strengthen • Infuses fine hair • Defines the shape of curls • Develops rock hard hold

Catches the hair in a blanket of moist control, with supple, bouncy, touchable curls defined. Create structured flexibility with this styling hybrid. • Grabs onto hair and holds tight • Builds in shine • Separates with flexibility

Smooth Perfection Anti-Frizz Serum for color-treated hair gives flexible control and offers heat protection for normal to thick strands. Key Benefits: • Smoothing serum provides lasting smoothness, frizz control and color protection from the effects of heat styling for the perfect blowout • ZeroSulfate, 100% Vegan Formula • Aromatherapy blend of Cocoa, Marshmallow Accord, and Woody How To Use: Apply 1-2 pumps to damp hair, focusing on the midlengths and ends. Blowdry and style as usual. For best results, use following the Hydrate, Smooth Perfection, or Nanoworks Gold haircare systems.

Lightweight Smooth Perfection Hair Lotion battles frizz and controls fly-aways while providing heat protection for fine to normal hair. Key Benefits: • Lightweight smoothing lotion provides lasting smoothness, frizz control and color protection from the effects of heat styling for the perfect blowout • ZeroSulfate, 100% Vegan Formula • Aromatherapy blend of Cocoa, Marshmallow Accord, and Woody How To Use: Apply 2-3 pumps to damp hair, focusing on the midlengths and ends. Blowdry and style as usual. For best results, use following the Hydrate, Smooth Perfection, or Nanoworks Gold haircare systems.