Joico

Color-Protecting Shampoo This color-preserving shampoo washes away dirt and debris while being gentle to color-treated hair. With its luscious lather formulated with antioxidant-rich African Manketti and Argan oils, you’ll actually help extend the life of your shade's vibrancy* and fight future damage every time you wash.** Here’s Why You’ll Love It... With a nourishing, oil-infused formula that helps protect hair with every wash, this luxurious cleanser handles even fragile, fast-fading, color-treated hair with TLC. • Gently cleanses color-treated hair • Improves elasticity and shine • Helps restore and protect hair   *Maintains over 82% of haircolor after 18 washes **When used with K-PAK Color Therapy Conditioner; against combing breakage on damaged hair vs. a non-conditioning shampoo

Color-Protecting Shampoo This color-preserving shampoo washes away dirt and debris while being gentle to color-treated hair. With its luscious lather formulated with antioxidant-rich African Manketti and Argan oils, you’ll actually help extend the life of your shade's vibrancy* and fight future damage every time you wash.** Here’s Why You’ll Love It... With a nourishing, oil-infused formula that helps protect hair with every wash, this luxurious cleanser handles even fragile, fast-fading, color-treated hair with TLC. • Gently cleanses color-treated hair • Improves elasticity and shine • Helps restore and protect hair   *Maintains over 82% of haircolor after 18 washes **When used with K-PAK Color Therapy Conditioner; against combing breakage on damaged hair vs. a non-conditioning shampoo

Color-Protecting Conditioner Choosing a shampoo that won’t zap the zing out of your new shade is obvious—but you’d also be wise to follow up with this color-locking conditioner. Our extra-conditioning formula, with African Manketti and Argan oils, helps shield your hue’s vibrancy, while hydrating overtime to strengthen hair and reduce breakage. Here’s Why You’ll Love It... A luxurious daily conditioner that cares about your color as much as your hair. • Helps restore and protect hair for vibrant, long-lasting hair color* • Doubles hair resistance to breakage** • Boosts shine • Helps hydrate hair and improves elasticity & manageability   **Maintains over 82% of haircolor after 18 washes **Against combing breakage on damaged hair vs. a non-conditioning shampoo; when used with K-PAK Color Therapy Shampoo & Conditioner

Color-Protecting Conditioner Choosing a shampoo that won’t zap the zing out of your new shade is obvious—but you’d also be wise to follow up with this color-locking conditioner. Our extra-conditioning formula, with African Manketti and Argan oils, helps shield your hue’s vibrancy, while hydrating overtime to strengthen hair and reduce breakage. Here’s Why You’ll Love It... A luxurious daily conditioner that cares about your color as much as your hair. • Helps restore and protect hair for vibrant, long-lasting hair color* • Doubles hair resistance to breakage** • Boosts shine • Helps hydrate hair and improves elasticity & manageability   **Maintains over 82% of haircolor after 18 washes **Against combing breakage on damaged hair vs. a non-conditioning shampoo; when used with K-PAK Color Therapy Shampoo & Conditioner

Luster Lock Instant Shine & Repair Treatment. With just one treatment, this deep-repairing wonder unlocks out-of-this-world color vibrancy, mirror-like shine, and strands that not only look healthier but are 9X stronger*. Here’s Why You’ll Love It... If color care is self-care, then this hair-loving treatment is one of the kindest things you could do for color-treated hair that’s been put through the wringer. • Boosts color vibrancy • 9X stronger hair* • 89% less breakage* • Instantly healthier-looking hair   * Against combing breakage on damaged hair vs. a non-conditioning shampoo

Luster Lock Instant Shine & Repair Treatment. With just one treatment, this deep-repairing wonder unlocks out-of-this-world color vibrancy, mirror-like shine, and strands that not only look healthier but are 9X stronger*. Here’s Why You’ll Love It... If color care is self-care, then this hair-loving treatment is one of the kindest things you could do for color-treated hair that’s been put through the wringer. • Boosts color vibrancy • 9X stronger hair* • 89% less breakage* • Instantly healthier-looking hair   * Against combing breakage on damaged hair vs. a non-conditioning shampoo

Luster Lock Instant Shine & Repair Treatment. With just one treatment, this deep-repairing wonder unlocks out-of-this-world color vibrancy, mirror-like shine, and strands that not only look healthier but are 9X stronger*. Here’s Why You’ll Love It... If color care is self-care, then this hair-loving treatment is one of the kindest things you could do for color-treated hair that’s been put through the wringer. • Boosts color vibrancy • 9X stronger hair* • 89% less breakage* • Instantly healthier-looking hair   * Against combing breakage on damaged hair vs. a non-conditioning shampoo

Luster Lock Instant Shine & Repair Treatment. With just one treatment, this deep-repairing wonder unlocks out-of-this- world color vibrancy, mirror-like shine, and strands that not only look healthier but are 9X stronger*. It’s no wonder it’s known as the “secret to lust-worthy locks.” Here’s Why You’ll Love It... If color care is self-care, then this hair-loving treatment is one of the kindest things you could do for color-treated hair • Boosts color vibrancy • 9X stronger hair* • 89% less breakage* • Instantly healthier-looking hair   * Against combing breakage on damaged hair vs. a non-conditioning shampoo

Packed with Color Therapy’s signature Argan oil and African Manketti Oils – the new K-PAK Color Therapy Luster Lock Glossing Oil provides ultra- nourishing treatment to colored hair while boosting vibrancy and softness. Here’s Why You’ll Love It... With every glorious drop of this African Manketti and Argan oil-infused “glow- getter”, you will: • strengthen strands, boost color vibrancy, tame frizz, and gloss over dullness—without weighing fine hair down, or leaving thick strands feeling under-nourished. • Doubles your color vibrancy* • Preserves over 85% of hair color** • 150% more shine* • 2X stronger hair † • Protects hair against pollutants ‡ • Instant softness and smoothness   *vs. untreated hair **After 18 washes †Against combing breakage on damaged hair vs. a non-conditioning shampoo ‡Laboratory tested using pollution particles