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Sterling Silver Intense Toning Mask Eliminate brassy tones, add softness and help prevent breakage with this intense violet toning treatment. Massage into damp hair. Leave for 5 minutes before rinsing or longer for persistent discolouration. Ingredients: Myristyl Myristate, Cetyl Alcohol, Behentrimonium Chloride, Hydroxypropyl Starch Phosphate, Behentrimonium Methosulfate, Dimethicone, Stearalkonium Chloride, Divinyldimethicone/dimethicone Copolymer, Quaternium-91, Crambe Abyssinica Seed Oil, Phenoxyethanol, Parfum (Fragrance), Amodimethicone, Cetrimonium Chloride, Diphenylsiloxy Phenyl Trimethicone, Glycerin, Hydroxyethylcellulose, Polyquaternium-70, Cinnamidopropyltrimonium Chloride, Perfluorononyl Dimethicone, Glyceryl Stearate, Peg-100 Stearate, Butylene Glycol, Polyquaternium-10, Benzyl Benzoate, Dipropylene Glycol, Panthenol, Benzotriazolyl Dodecyl P-cresol, Helianthus Annuus (Sunflower) Seed Extract, Trideceth-12, Ethylhexylglycerin, Dimethicone Peg-8 Meadowfoamate, Benzyl Alcohol, Coumarin, C12-13 Pareth-23, C12-13 Pareth-3, Limonene, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Calendula Officinalis Flower Extract, Dianthus Caryophyllus Flower Extract, Lavandula Angustifolia (Lavender) Extract, Pinus Palustris Leaf Extract, Trifolium Pratense (Clover) Extract, Tetrasodium Edta, Citric Acid, Ci 60730 (Ext Violet 2). FAQ: Q. How did AG formulas change? A. AG formulas are now sulfate-free and former ingredients have been replaced with their vegan counterpart. Same great product, new clean and kind formulas.

Sterling Silver Toning Conditioner Eliminate brassy tones from blonde and silver hair with this vivid, violet conditioner that also infuses hair with moisture and lustre. Massage into damp hair and rinse. Use 1-2 times per week or more for persistent discolouration. Ingredients: Aqua (Water/eau), Cetearyl Alcohol, Glycerin, Caprylic/capric Triglyceride, Dimethicone, Behentrimonium Methosulfate, Cetyl Alcohol, Cetrimonium Chloride, Phenoxyethanol, Polysorbate 60, Parfum (Fragrance), Amodimethicone, Peg-40 Castor Oil, Dimethiconol, Benzyl Benzoate, Stearalkonium Chloride, Panthenol, Cocamidopropyl Betaine, Ethylhexylglycerin, Benzyl Alcohol, Dimethicone Peg-8 Meadowfoamate, Trideceth-12, Coumarin, Cinnamidopropyltrimonium Chloride, Limonene, Helianthus Annuus (Sunflower) Seed Extract, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Benzotriazolyl Dodecyl P-cresol, Citric Acid, Tocopheryl Acetate, Sodium Pca, Tetrasodium Edta, Calendula Officinalis Flower Extract, Dianthus Caryophyllus Flower Extract, Lavandula Angustifolia (Lavender) Extract, Pinus Palustris Leaf Extract, Trifolium Pratense (Clover) Extract, Sodium Hyaluronate, Ci 60730 (Ext Violet 2), Ci 17200 (Red 33), Ci 42090 (Blue 1). FAQ: Q. How did AG formulas change? A. AG formulas are now sulfate-free and former ingredients have been replaced with their vegan counterpart. Same great product, new clean and kind formulas. Q: Should refill pouches be shaken before use? A: We recommend shaking the pouch before refilling as its natural ingredients can occasionally cause separation. The separation does not affect the integrity or performance of the product. Q: How many bottles can the 1L refill pouch fill? A: You can use your refill pouch to refill a 12 oz bottle 2.8 times. Q: What is the shelf life of the 1L refill pouch after it’s been open? A: 12 months. Q: How do I care for my bottles to extend their life and reuse as long as possible? A:Do not rinse bottles before refilling. However, you should clean bottles once a year to preserve the life of your product. It’s important to ensure the bottles are completely clean and dry inside with no water droplets before refilling to prevent mold.Step 1: Wash bottle and pump with soap. Step 2: Spray/rinse with 70% alcohol to effectively sanitize. Step 3: Allow the bottle and pump to dry completely, before refilling. Q: Are refill pouches recyclable? A: AG pouches are not currently recyclable due to an inner layer required to protect the stability of AG formulas. However, the caps are recyclable and our pouches use 73% less plastic and take 62% less energy to produce than our previous litre bottles leaving a smaller footprint and generating fewer CO2 emissions.

Sterling Silver Toning Shampoo Eliminate brassy tones caused by sun, UV and free radicals with this vivid, violet shampoo for blonde and silver hair. Massage into wet hair and rinse. Use 1-2 times per week or more for persistent discolouration. Ingredients: Aqua (Water/eau), Sodium Lauroyl Sarcosinate, Sodium Cocoyl Alaninate, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Coco-betaine, Sodium Cocoyl Isethionate, Sodium Taurine Cocoyl Methyltaurate, Coco-glucoside, Hydrogenated Castor Oil, Peg/ppg-120/10 Trimethylolpropane Trioleate, Laureth-2, Glycol Distearate, Parfum (Fragrance), Glycerin, Phenoxyethanol, Polyquaternium-10, Caprylyl Glycol, Citric Acid, Benzyl Alcohol, Coumarin, Panthenol, Dimethicone Peg-8 Meadowfoamate, Helianthus Annuus (Sunflower) Seed Extract, Cinnamidopropyltrimonium Chloride, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Sodium Pca, Calendula Officinalis Flower Extract, Dianthus Caryophyllus Flower Extract, Lavandula Angustifolia (Lavender) Extract, Pinus Palustris Leaf Extract, Trifolium Pratense (Clover) Extract, Tris(Tetramethylhydroxypiperidinol) Citrate, Ci 60730 (Ext Violet 2), Ci 42090 (Blue 1), Ci 17200 (Red 33). FAQ: Q. How did AG formulas change? A. AG formulas are now sulfate-free and former ingredients have been replaced with their vegan counterpart. Same great product, new clean and kind formulas. Q: Should refill pouches be shaken before use? A: We recommend shaking the pouch before refilling as its natural ingredients can occasionally cause separation. The separation does not affect the integrity or performance of the product. Q: How many bottles can the 1L refill pouch fill? A: You can use your refill pouch to refill a 12 oz bottle 2.8 times. Q: What is the shelf life of the 1L refill pouch after it’s been open? A: 12 months. Q: How do I care for my bottles to extend their life and reuse as long as possible? A:Do not rinse bottles before refilling. However, you should clean bottles once a year to preserve the life of your product. It’s important to ensure the bottles are completely clean and dry inside with no water droplets before refilling to prevent mold.Step 1: Wash bottle and pump with soap. Step 2: Spray/rinse with 70% alcohol to effectively sanitize. Step 3: Allow the bottle and pump to dry completely, before refilling. Q: Are refill pouches recyclable? A: AG pouches are not currently recyclable due to an inner layer required to protect the stability of AG formulas. However, the caps are recyclable and our pouches use 73% less plastic and take 62% less energy to produce than our previous litre bottles leaving a smaller footprint and generating fewer CO2 emissions.

BC Bonacure Color Freeze Silver Shampoo is specially designed for those with blonde or gray hair. This advanced shampoo features vegan technology and nourishing ingredients to protect your hair color, while also ensuring that your hair stays healthy and strong. Like all BC Bonacure products, Color Freeze Silver Shampoo is free from harmful sulfates, silicones, and parabens, and is committed to sustainability. With a clean formula, this shampoo gently cleanses your hair and neutralizes unwanted yellow tones, leaving you with a bright, vibrant, and healthy-looking hair. Experience the benefits of a hair care product that's gentle on your hair and scalp. Choose clean performance with BC Bonacure Color Freeze Silver Shampoo.

Maintain your cool blonde or silver locks with BC Bonacure Color Freeze Silver Treatment. This nourishing treatment is formulated with purple pigments to neutralize unwanted brassy tones and enhance the brightness of your hair color. Formulated with vegan technology and nourishing ingredients, this treatment helps to maintain the vibrancy and intensity of your hair color, while ensuring that your hair stays healthy and strong. Choose clean performance with BC Bonacure Color Freeze Silver Treatment and experience the benefits of a hair care product that's gentle on your hair and scalp. With a clean formula, your hair will be rebalanced to an optimal pH of 4.5, providing maximum hair color protection with close to zero fade.

Transform your blonde locks with BLONDME Cool Blondes Neutralizing Mask. Formulated with 3D Bond Creation Technology and Velvet Flower Protein Complex, this mask helps to build new bonds, neutralize yellow undertones, and remove brassiness, leaving your hair vibrant and healthy-looking. Perfect for maintaining your blonde color in between salon visits.

Experience the ultimate cool-toned blonde with BLONDME Cool Blondes Neutralizing Shampoo. Formulated with 3D Bond Creation Technology and Velvet Flower Protein Complex, this shampoo helps build new bonds, neutralize yellow undertones and banish brassiness for a stunning, refreshed look. Perfect for blonde hair.

Transform your blonde hair with the BLONDME Cool Blondes Neutralizing Spray Conditioner. Infused with Velvet Flower Protein Complex, it instantly removes brassiness and imparts a luminous shine. Keep your blonde locks looking salon-fresh and radiant every day!

Mellow The Yellow Purple Cleansing Blend A banana cream scented brightening shampoo for blonde, silver and brunettes that corrects brassiness and yellow tones. Cleans and tones without drying out hair. Resulting in strong, hydrated locks with brilliant shine on blonde, silver or brunette hair. • Contains violet and blue pigments • Good for Blonde, Silver and Brunettes • Sulphate and Gluten-free • Contain natural plant extracts • Cruelty-free and Vegan

Keep your blonde looking fresh and feeling healthy with KEEP MY COLOUR TREATMENT BLONDE. This blue-based treatment is designed to enhance cool, blonde tones and reduce brassiness. It also promotes a healthy shine, treating and conditioning the hair.

Brilliant Tone violet Smoothing Foam: Instantly tones light blonde hair, banishing brassiness in a single application. Maintains the beautiful brightness of cool, blonde hair Smooths and polishes each strand for a frizz-free finish

Blonde Life Violet Conditioner: Instantly cool brassy tones and brighten cool blonde hair. Help maintain healthy-looking hair with brilliant shine while nourishing and protecting fragile hair

Blonde Life Violet Conditioner: Instantly cool brassy tones and brighten cool blonde hair. Help maintain healthy-looking hair with brilliant shine while nourishing and protecting fragile hair

Blonde Life Violet Shampoo : Instantly cool brassy tones and brighten cool blonde hair

Blonde Life Violet Shampoo : Instantly cool brassy tones and brighten cool blonde hair

Color Balance Blue Conditioner* Now that we’ve given dark brunettes the joy of ombré or sombré highlights, it’s only natural to want to keep those gradually lightened pieces just so. Our color-correcting conditioner instantly manages to neutralize nasty brassy tones. Here's Why You'll Love It... • Instantly neutralizes unwanted orange tones for highlighted or lightened brunettes • Preserves 89% of hair color for up to 8 weeks • Leaves hair more manageable • Helps tame frizz • Boosts shine level • Nourishes and protects color-treated hair

Color Balance Blue Conditioner* Now that we’ve given dark brunettes the joy of ombré or sombré highlights, it’s only natural to want to keep those gradually lightened pieces just so. Our color-correcting conditioner instantly manages to neutralize nasty brassy tones. Here's Why You'll Love It... • Instantly neutralizes unwanted orange tones for highlighted or lightened brunettes • Preserves 89% of hair color for up to 8 weeks • Leaves hair more manageable • Helps tame frizz • Boosts shine level • Nourishes and protects color-treated hair

Color Balance Blue Shampoo* Our true-blue formula that color corrects on contact, instantly banishing those overly warm, orange tones for highlighted or lightened brunettes. Here's Why You'll Love It... • Instantly neutralizes unwanted orange tones for highlighted or lightened brunettes • Preserves 89% of hair color for up to 8 weeks • Leaves hair more manageable • Helps tame frizz • Boosts shine level • Nourishes and protects color-treated hair

Color Balance Blue Shampoo* Our true-blue formula that color corrects on contact, instantly banishing those overly warm, orange tones for highlighted or lightened brunettes. Here's Why You'll Love It... • Instantly neutralizes unwanted orange tones for highlighted or lightened brunettes • Preserves 89% of hair color for up to 8 weeks • Leaves hair more manageable • Helps tame frizz • Boosts shine level • Nourishes and protects color-treated hair

Color Balance Purple Conditioner* Banishing disreputable brassy tones from platinum-blonde and silver hair, this yellow-mellower conditioner is also the queen of moisturizers... preserving your hair’s vibrancy in the most majestic way. Here's Why You'll Love It... • Instantly neutralizes brassy and yellow tones for blondes and gray hair • Maintains hair’s vibrancy • Repairs and protects color-treated hair • Increases shine

Color Balance Purple Conditioner* Banishing disreputable brassy tones from platinum-blonde and silver hair, this yellow-mellower conditioner is also the queen of moisturizers... preserving your hair’s vibrancy in the most majestic way. Here's Why You'll Love It... • Instantly neutralizes brassy and yellow tones for blondes and gray hair • Maintains hair’s vibrancy • Repairs and protects color-treated hair • Increases shine

Color Balance Purple Shampoo* This unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair’s vibrancy. And there’s more: Powerful ingredients provide a shield against damage and strengthen hair’s natural defenses when used with conditioner. Here's Why You'll Love It... • Instantly neutralizes brassy and yellow tones for blondes and gray hair • Maintains hair’s vibrancy • Repairs and protects color-treated hair • Increases shine

Color Balance Purple Shampoo* This unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair’s vibrancy. And there’s more: Powerful ingredients provide a shield against damage and strengthen hair’s natural defenses when used with conditioner. Here's Why You'll Love It... • Instantly neutralizes brassy and yellow tones for blondes and gray hair • Maintains hair’s vibrancy • Repairs and protects color-treated hair • Increases shine

A colour treatment, to enhance existing tones and neutralize unwanted tones. Which improves colour longevity without build up on the hair. Benefits • Sulphate Free • Paraben Free • Colour pigments • Tone and enhance • Neutralise unwanted tones • Create shine • Nourish with moisture • Protect • Illuminating Shine

Blonde.Angel is a colour enhancing conditioning treatment. It removes brassiness from blonde tones and restores lustre and shine. Enriched with Sunflower Seed, Olive Oil Extracts, Lavender and Jojoba Seed Oil that deeply moisturizes and conditions your blonde hair. Benefits • Colour enhancing conditioner for blonde and grey hair • Richly formulated to help counteract brassy tones • Helps restore shine and brightness • Helps maintain ‘cooler’ tones • Helps present colour-stripping • Sulphate, paraben and cruelty-free

Blonde.Angel.Wash is a colour enhancing shampoo for blondes. Tone brassiness and brighten blonde hair. Nourishing butters moisturize the hair and prevent colour stripping. Benefits • Colour enhancing shampoo for blonde and grey hair • Richly formulated to help counteract brassy tones • Helps restore shine and brightness • Helps maintain ‘cooler’ tones • Helps prevent colour-stripping • Sulphate, paraben and cruelty-free.

A colour treatment, to enhance existing tones and neutralize unwanted tones. Which improves colour longevity without build up on the hair. Benefits • Sulphate Free • Paraben Free • Colour pigments • Tone and enhance • Neutralise unwanted tones • Create shine • Nourish with moisture • Protect • Illuminating Shine

RESULT: The professional formula of the Illuminating Conditioner enhances the multimentional radiance of blonde hair. Hair is instantly shiny, soft and easy to detangle. HOW TO USE: Apply evenly on shampooed hair, in the direction of hair growth, twist lengths for better penetration. Rinse.

RESULT: The professional formula of the Illuminating Conditioner enhances the multimentional radiance of blonde hair. Hair is instantly shiny, soft and easy to detangle. HOW TO USE: Apply evenly on shampooed hair, in the direction of hair growth, twist lengths for better penetration. Rinse.

RESULT: The professional formula of the Neutralising Shampoo is enriched with violet pigments for a cool blonde. Gently cleanses the hair fiber. HOW TO USE: Shampoo the hair twice: first to cleanse, second to treat

RESULT: The professional formula of the Neutralising Shampoo is enriched with violet pigments for a cool blonde. Gently cleanses the hair fiber. HOW TO USE: Shampoo the hair twice: first to cleanse, second to treat

RESULT: The professional formula of the Silver Shampoo is highly concentrated in blue and violet pigments. Instantly erases yellow undertones whilst softening with a glossy effect. HOW TO USE: Shampoo the hair twice: first to cleanse, second to treat.

RESULT: The professional formula of the Silver Shampoo is highly concentrated in blue and violet pigments. Instantly erases yellow undertones whilst softening with a glossy effect. HOW TO USE: Shampoo the hair twice: first to cleanse, second to treat.

Olaplex No. 4P Blonde Enhancer Toning Shampoo The Olaplex No. 4P Blonde Enhancer Toning Shampoo is designed especially for blonde hair. It works on a molecular level to repair and cleanse while adding a hint of color to help maintain and enhance blonde tones. Formulated with patented Olaplex Bond Building technology, it rebuilds broken hair bonds while toning, removing brassiness, and eliminating dullness. Suitable for all blonde hair types including natural and chemically treated ones. Use it between salon visits to keep your blonde looking its best. For best results, use as needed based on your hair's brassiness levels. Pair with Olaplex No.5 Conditioner for a complete care routine. How To Use: Apply Olaplex No. 4P Blonde Enhancer Toning Shampoo from roots to ends on dampened hair lather and let it sit for 1-5 minutes then rinse thoroughly. When to Use: Use this product as needed based on the brassiness levels of your hair. Perfect treatment between salon visits to maintain vibrant blonde tones. Who's It For? Olaplex No. 4P is suitable for anyone looking to enhance their blonde tones whether they have natural or chemically treated hair. Ingredients: Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Bis-Aminopropyl Diglycol Dimaleate, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730)

Instantly condition, detangle and tone blonde coloured hair with Strength Cure Best Blonde System. The nourishing formula with violet pigments and our exclusive Antifade Complex helps keep highlights bright while refreshing brassy, yellow tones. Our system of shampoo and conditioner works to help restore and strenghten fragile, over-processed coloured hair. Discover the perfect balance of strength and velvety softness. Key Benefits: • Toning formula helps brighten, fight brass and fortify for lightened hair that's stronger and healthier with more vibrant color • ZeroSulfate, 100% Vegan Formula • Aromatherapy blend of Pear, Rose, and Sandalwood How To Use: Apply a dime-sized amount to shampooed hair, focusing on the midlengths and ends. Gently massage through hair. Wait 1-2 minutes. Rinse. For best results, shampoo with Strength Cure Blonde Purple Shampoo, and follow Conditioner with Miracle Filler Treatment.

Cleanse, restore and tone blonde coloured hair with Strength Cure Best Blonde System. The ZeroSulfate Shampoo formula with violet pigments and our exclusive Antifade Complex helps keep blonde hair toned and neutralizes brasiness. Our system of shampoo and conditioner works to help restore and strenghten fragile, over-processed coloured hair. Discover the perfect balance of strength and velvety softness. Key Benefits: • Toning formula helps brighten, fight brass and fortify for lightened hair that's stronger and healthier with more vibrant color • ZeroSulfate, 100% Vegan Formula • Aromatherapy blend of Pear, Rose, and Sandalwood How To Use: Apply a dime-sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat. For best results, follow with Strength Cure Blonde Purple Conditioner and Miracle Filler Treatment.

Hey Blondie, you spend a lot of time and money getting your cool tones and highlights just right. Don’t you just hate it when your hair starts to go straw yellow like a stressed out scarecrow having a bad hair day? BLONDA Condition will keep your blonde locks moisturized and cool, just like you! • Seals the tone • Vitamin-enriched moisturizers • Thermal protector FOR BEST RESULTS: Shampoo hair with BLONDA Shampoo for toning. Rinse. Apply BLONDA Condition from roots to ends. Leave in hair for 1 to 3 minutes. Rinse thoroughly.

DON’T LOSE YOUR COOL. BLONDA Daily Shampoo is specially formulated to protect and keep blonde tones bright on no-tone days. This rich and creamy daily shampoo soothes the scalp while gently cleansing hair without stripping color or dulling highlights. Hair is left clean, refreshed, and beautifully brilliant. • Gently cleanses hair while soothing scalp • Keeps tone bright and brilliant between tone days • Great for everyday use FOR BEST RESULTS: Wet hair, apply BLONDA Daily Shampoo, lather and rinse. Finish with BLONDA Daily Conditioner or BLONDA Fix.

Hey Blondie, you spend a lot of time and money getting those cool tones and highlights just right. Don’t you just hate it when your hair starts to go straw yellow like a stressed out scarecrow having a bad hair day? BLONDA Shampoo will keep your vibrant color cool and totally you! • Reduces brassiness in blonde and gray hair • Mild sulfates for simultaneous cleansing and toning • Free of parabens and sodium chloride FOR BEST RESULTS: Wet hair, apply, lather, and rinse. DO NOT exceed 60 seconds in hair. Alternate with your favorite UNITE Shampoo as necessary and follow with BLONDA Conditioner and your favorite UNITE styling agents.