Joico

ZERO HEAT Air Dry Cremes for thick hair Take back your natural waves and curls with Zero Heat for Thick Hair. Without "crunch" or stiffness, this air-dry formula reins in the often-uncontrollable volume and frizz of coarser strands. Here’s Why You’ll Love It... • Minimizes frizz and enhances hair’s natural texture • Reduces natural drying time • Provides 24-hour humidity control • Retains your natural, air-dry look for up to 24 hours • Boosts shine • Leaves no sticky residue Now Let’s Use It: • Embrace your natural texture and give your hair a break from damaging heat styling. • Directions: • Work a small amount through towel-dried hair. Scrunch and twist to enhance texture. Allow to air-dry.

ZERO HEAT Air Dry Cremes for fine/medium hair Without the heft of a heavy crème, Zero Heat for Fine/Medium Hair delivers a natural-looking, no-blow-dry style while reducing frizz and boosting shine. Here’s Why You’ll Love It... • Minimizes frizz and enhances hair’s natural texture • Reduces natural drying time • Provides 24-hour humidity control • Retains your natural, air-dry look for up to 24 hours • Boosts shine • Leaves no sticky residue Now Let’s Use It: • Embrace your natural texture and give your hair a break from damaging heat styling. • Directions: • Work a small amount through towel-dried hair. Scrunch and twist to enhance texture. Allow to air-dry.

WEEKEND HAIR Here’s Why You’ll Love It... • Instantly absorbs excess oil at the roots • Hair feels refreshed and clean • With every touch, our encapsulated fragrance keeps hair smelling fresh and clean all day • Hair color lasts 2X longer* • Leaves hair feeling velvety soft • Adds light volume and texture Now Let’s Use It • Directions: Shake can well. Holding 8-10 inches (20-30 cm) away from scalp, spray lightly for even coverage. Use fingertips to massage through hair. Apply all over dry hair for added softness and volume.   *When using Joico Weekend Hair Dry Shampoo every other wash vs. a daily shampoo and conditioner

DREAM BLOWOUT Here’s Why You’ll Love It... • Get the long-lasting blowout of your dreams – enviable hair that feels clean and nourished. • Provides heat protection up to 450°F (232°C) • Reduces breakage by over 75%* • Controls frizz and static • Up to 50% faster drying time • Long-lasting results with protection against humidity Now Let’s Use It • Directions: Apply throughout towel-dried hair and blow-dry. Cool Tip: Rub a small amount of Dream Blowout into dry hair to calm fly-aways and seal ends.   *Against combing breakage on damaged hair vs. a non-conditioning shampoo

HAIR SHAKE LIQUID TO POWDER TEXTURIZING FINISHER Here’s Why You’ll Love It... • Fast-dry finish means your style is set in seconds • Creates moldable texture with grit • Easily build texture and volume on any hair type • Creates a great foundation for any updo styling • Pump nozzle lets you control application for long-lasting texture and volume • Stainless-steel ball technology ensures a perfect balance of powder and liquid Now Let’s Use It • Directions: Simply shake and apply six inches from dry hair. • Tousle and mold strands as desired, adding additional product for buildable texture

BODY SHAKE TEXTURIZING FINISHER Here’s Why You’ll Love It... • Hair is plumped up with dramatic body and texture • Hair feels clean • Helps combat humidity, no matter what the weather • Absorbs oils so roots get a volumizing boost • Creates soft texture for messy, modern braids • Delivers soft, touchable hold with a velvety finish Now Let’s Use It • Directions: Shake well and apply all over dry hair, using fingers to tousle and plump up strands.

BEACH SHAKE TEXTURIZING FINISHER Here’s Why You’ll Love It... • Quick-drying, natural satin finish • Coconut and Sunflower Seed Oils combine with Bee's Wax for nourishing hydration and shine • Creates totally touchable hair with an undone look • Perfect for medium-to-thick hair types • Easy-to-spray application • Heady tropical fragrance Now Let’s Use It • Directions: Holding product six inches from dry hair, spray lightly, lifting layers and letting them fall through the mist to carve out satiny separation. • Avoid the root area and allow to air dry or use a diffuser for faster styling. (May also be used on damp hair for a softer finish.)

HUMIDITY BLOCKER Here’s Why You’ll Love It... • Keeps frizz at bay • Protects hair from damage due to humidity • Won’t weigh hair down • Hold level 3 (Light Hold) Now Let’s Use It • Directions: Spritz this fine-mist aerosol 8-10 inches from hair before you leave the house, and you can literally kiss that future frizz goodbye.

JOIGEL FIRM Here’s Why You’ll Love It... • Adds structure and strong hold to your style • Keeps each and every hair in place • Alcohol-Free • Adds shine • Hold level 8 (Strong Hold) Now Let’s Use It • Directions: Apply a small amount to hands and work evenly through damp hair. • Air-dry or blow-dry as usual.

JOIGEL MEDIUM Here’s Why You’ll Love It... • Adds body and volume to you style • Holds your style but won’t look stiff • No flaking • Adds shine • Hold level 4 (Medium Hold Now Let’s Use It • Directions:Apply a small amount to hands and work evenly through damp hair. • Blow Dry.

POWER WHIP Here’s Why You’ll Love It... • You have fine hair and you want to add lasting volume • It’s humidity-resistant • This rich, creamy foam won’t leave hair weighed down or greasy • Hold level 9 Now Let’s Use It • Directions: Shake well. Dispense a small amount into hands, emulsify, and apply to clean, damp hair. • Style as usual.

JOIMIST FIRM Here’s Why You’ll Love It... • Holds your style all day • Helps control fly-aways and frizz • Great for all hair types • Hold level 9 (Strong Hold) Now Let’s Use It • Directions: Shake well. •Spritz lightly, holding product 8-10 inches from your hair and lock in your look in seconds–no drying time needed. •To double your efforts, take one more pass and be prepared for astonishing all-day hold.

JOIMIST MEDIUM Here’s Why You’ll Love It... • Holds your style all day • Finish looks natural and still has bounce • Helps control fly aways and frizz • Great for all hair types • Hold level 6 (Medium Hold) Now Let’s Use It • Directions: Spray liberally, holding can 8-10 inches from your hair and watch it all fall perfectly into place. Want a firmer grip on things? Feel free to take another pass—this gem can be layered for extra holding power.

Flip Turn Here’s Why You’ll Love It... • Spray from any direction, upside down, sideways, anyway • Locks in volume and shine for a full 72 hours • Lifts and holds hair for a full-blown style • Hold level 10+ (Ultimate hold) Now Let’s Use It • Directions: Shake can well. Spray with abandon in any direction; our unique "actuator" allows for 360-degree spray ability.

Power Spray Here’s Why You’ll Love It... • You can customize hold level from medium to maximum • Keeps humidity at bay • Flexible finish allows for style refresh for 72 hours • Hold level 8-10 Now Let’s Use It • Directions: Holding can 8-10 inches from hair, give a gentle pass over your entire ‘do, or spritz in spots as a placeholder. Apply a second time for a stronger hold.