Joico

Formulated with damage-seeking Keratin and Guajava Fruit Extract, this gentle shampoo helps fortify weak strands and (bonus!) prevents future damage*. Here’s Why You’ll Love It... Unlike traditional shampoos that can strip away what little joi remains, this power-packed formula gives and gives—instantly improving elasticity, strength, and shine.* • Gently cleanses damaged hair • Rich lather • gentle enough for daily use on even the most damaged hair!   *When used with K-PAK Reconstructing Conditioner

Formulated with damage-seeking Keratin and Guajava Fruit Extract, this gentle shampoo helps fortify weak strands and (bonus!) prevents future damage*. Here’s Why You’ll Love It... Unlike traditional shampoos that can strip away what little joi remains, this power-packed formula gives and gives—instantly improving elasticity, strength, and shine.* • Gently cleanses damaged hair • Rich lather • gentle enough for daily use on even the most damaged hair!   *When used with K-PAK Reconstructing Conditioner

Need a hair-refresh? This deeply detoxifying shampoo clears the way for shiny, bouncy, healthy-looking hair by gently, yet effectively removing the dulling buildup and impurities that styling products, chlorine, hard water, and pollutants can leave behind. Here’s Why You’ll Love It... Our color-safe clarifier delves deep to remove product residue, excess oil, and impurities that can dull your hair’s luster and weigh it down—without stripping away shine and slip, or diminishing your shade’s vibrancy. • Detox hair from hard water, chlorine & minerals • Protects hair against pollutants*   *Lab tested using pollution particles

On a mission to repair hair that’s seen one too many blowouts and color changes? This restorative daily conditioner zeroes in on damage and dryness with laser-like precision, instantly replenishing shine, strength, and manageability where strands need it most. Here’s Why You’ll Love It... With just one use, this high-powered conditioner helps rebuild and fortify breakage-prone strands, leaving damaged hair stronger, smoother, shinier—all-around healthier-looking than before. • Doubles hair resistance to breakage* • Boosts shine • Improves elasticity & manageability • Smooths, detangles, and eliminates static in hair   *Against combing breakage on damaged hair vs. a non-conditioning shampoo

On a mission to repair hair that’s seen one too many blowouts and color changes? This restorative daily conditioner zeroes in on damage and dryness with laser-like precision, instantly replenishing shine, strength, and manageability where strands need it most. Here’s Why You’ll Love It... With just one use, this high-powered conditioner helps rebuild and fortify breakage-prone strands, leaving damaged hair stronger, smoother, shinier—all-around healthier-looking than before. • Doubles hair resistance to breakage* • Boosts shine • Improves elasticity & manageability • Smooths, detangles, and eliminates static in hair   *Against combing breakage on damaged hair vs. a non-conditioning shampoo

This is it—the hair hero that started it all for K-PAK! Packed with a powerful combo of amino acids and Joico’s smart Keratin technology, this 5-minute treatment rebuilds and strengthens stressed strands to instantly restore hair to its healthy-looking greatness. It’s hair reconstruction so targeted, so transformative; it’s the favorite of millions of stylists, and we have the awards to prove it*. *Stylist’s Choice Award winner in 2001-2015, 2017   Here’s Why You’ll Love It... With a hair-saving formula that rebuilds and re-fortifies even hopeless hair in minutes, this mane must-have prepares your hair for a future with less damage. • Rebuilds and re-fortifies damaged hair • 64% less breakage* • Instantly healthier-looking hair • Improves hair elasticity   *Against combing breakage on damaged hair vs. a non-conditioning shampoo

Intense Hydrator is a profoundly nourishing treatment, offering immediate hydration to hair that desperately needs to quench its thirst. Here’s Why You’ll Love It... This thirst-quenching treatment delivers intense and immediate hydration to parched strands—making it ideal for dry hair. • Instantly replenishes lost moisture to dry, damaged hair • 2X softer hair* • Boosts shine • Seals the cuticle • Improves hair manageability and elasticity   *Than untreated damaged hair

This stuff is pure, liquid GOLD! With a potent cocktail of amino acids and smart Keratin technology that starts repairing and strengthening stressed strands on contact. This liquid reconstructor is everything you love about our award-winning* K-PAK Reconstructor turned into a lightweight formula that’s just right for those with fine, fragile hair. Here’s Why You’ll Love It... Many intensive treatments come on strong...and heavy; Liquid Reconstructor manages to work wonders with a super-light, spray-on formula that won’t weigh fine, fragile strands down. • Convenient leave-in, spray-on version of our award-winning K-PAK Reconstructor* • 65% less breakage** • Helps rebuild fine, damaged hair • Lightweight formula   *Stylist’s Choice Award winner in 2001-2015, 2017 **Against combing breakage on damaged hair vs. a non-conditioning shampoo

This intensely revitalizing treatment instantly repairs years of visible damage to make hair look and feel luxuriously healthy and pampered: radiant, silky, vibrant, K-PAK strong from roots to ends. Here’s Why You’ll Love It... Our transformative treatment instantly goes to work repairing hair damage and doubling hair strength —giving you sleek, glossy, healthy-looking hair that looks and feels like a million. • Instantly repairs years of visible damage • Doubles resistance to breakage* • Hydrates for soft, shiny, healthy-looking hair   *against combing breakage on damaged hair vs. a non-conditioning shampoo

This intensely revitalizing treatment instantly repairs years of visible damage to make hair look and feel luxuriously healthy and pampered: radiant, silky, vibrant, K-PAK strong from roots to ends. Here’s Why You’ll Love It... Our transformative treatment instantly goes to work repairing hair damage and doubling hair strength —giving you sleek, glossy, healthy-looking hair that looks and feels like a million. • Instantly repairs years of visible damage • Doubles resistance to breakage* • Hydrates for soft, shiny, healthy-looking hair   *against combing breakage on damaged hair vs. a non-conditioning shampoo