Joico Color Balance Purple Shampoo 10.1oz / 300mL

Color Balance Purple Shampoo* This unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair’s vibrancy. And there’s more: Powerful ingredients provide a shield against damage and strengthen hair’s natural defenses when used with conditioner.

Here's Why You'll Love It...

• Instantly neutralizes brassy and yellow tones for blondes and gray hair

• Maintains hair’s vibrancy

• Repairs and protects color-treated hair

• Increases shine