Styling

Layrite original pomade has excellent all-day hold with medium shine, for short to medium length hair. This traditional pomade looks and feels like an extremely thick gel. It's easy to style with your hands or a comb. Ideal for messy wet looks, fades, spikes, slick-backs, side parts and low pomp's. It dries to keep your hair in place all day, never flakes. Layrite original pomade is water-soluble, that washes out of hair with just water.

Superhold pomade is great for thick, coarse and curly hair. Has an incredible high hold, giving ultimate hair control. Shape hair to high elevations, manages and helps straighten curl. It's water-based, never flakes. Dries with a flexible hold to keep hair in place all day. 

A lightweight, water-based shaping cream. With a flexible medium hold, that keeps your style in place all day. Leaving hair feeling soft and natural-not stiff or waxy. Adds shape and definition without weighing hair down. Clean matte finish leaves hair looking natural and healthy, not dry or flat. Re-workable (no water required). Signature mild cream soda scent.

Cement clay offers an extreme high hold. It's a water-based styling clay that gives a clean matte all day finish. Thickens and texturizes without weighing hair down. Never flakes, re-workable without water. Can be easily washed out of hair.

Stucco Matte Clay Paste Add a texturized, matte finish with this clay paste. Apply a small amount through damp or dry hair creating desired shape and style. Ingredients: Aqua (Water/eau), Copernicia Cerifera (Carnauba) Wax, Peg-40 Castor Oil, Petrolatum, Glyceryl Distearate, Glyceryl Stearate, Ethylhexyl Palmitate, Kaolin, Tribehenin, Vp/dmapa Acrylates Copolymer, Propylene Glycol, Lauryl Peg-8 Dimethicone, Alcohol Denat., Ceteareth-25, Sorbitol/sebacic Acid Copolymer Behenate, Hydroxypropyl Starch Phosphate, Sea Silt Extract, Phenoxyethanol, Parfum (Fragrance), Glycerin, Butylene Glycol, Dimethylpabamidopropyl Laurdimonium Tosylate, Ethylhexylglycerin, Propylene Glycol Stearate, Iodopropynyl Butylcarbamate, Coumarin, Lauryl Alcohol, Achillea Millefolium Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Cymbopogon Schoenanthus Extract, Humulus Lupulus (Hops) Extract, Melissa Officinalis Leaf Extract, Prunus Serotina (Wild Cherry) Bark Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salvia Officinalis (Sage) Leaf Extract, Urtica Dioica (Nettle) Extract. FAQ: Q. How did AG formulas change? A. AG formulas are now sulfate-free and former ingredients have been replaced with their vegan counterpart. Same great product, new clean and kind formulas.

Infrastructure Structurizing Pomade Create a lived-in texture using this medium-hold, humidity-resistant pomade with pliable microfibers that provide structure and support with a slight sheen. Emulsify in hands and apply to damp or dry hair, style and go. Ingredients: Petrolatum, Butyl Ester of Pvm/ma Copolymer, Peg-20 Stearate, Dimethicone, C20-40 Alkyl Stearate, Beeswax, Diphenylsiloxy Phenyl Trimethicone, Copernicia Cerifera (Carnauba) Wax, Tribehenin, Parfum (Fragrance), Glyceryl Stearate, Peg-100 Stearate, Dimethylpabamidopropyl Laurdimonium Tosylate, Benzyl Benzoate, Benzyl Alcohol, Aqua (Water/eau), Propylene Glycol Stearate, Linalool, Lauryl Alcohol, Limonene. FAQ: Q. How did AG formulas change? A. AG formulas are now sulfate-free and former ingredients have been replaced with their vegan counterpart. Same great product, new clean and kind formulas.

Molding Cream Sculpt And Style Mold, sculpt and set your style in any hair length, adding texture and a polished shine. Distributes easily through the hair and washes out effortlessly. Emulsify in hands and apply to damp or dry hair, style and go. Ingredients: Aqua (Water/eau), Petrolatum, Pvp, Vp/dmapa Acrylates Copolymer, Ceteareth-20, Cetearyl Alcohol, Copernicia Cerifera (Carnauba) Wax, Isoceteth-20, Ceteareth-25, Ozokerite, Ppg-3 Benzyl Ether Myristate, Caprylic/capric Triglyceride, Propylene Glycol, Corn Starch Modified, Ethylhexyl Palmitate, Glycerin, Peg-40 Castor Oil, Phenoxyethanol, Parfum (Fragrance), Cetrimonium Chloride, Benzyl Benzoate, Panthenol, Citric Acid, Ethylhexylglycerin, Benzyl Alcohol, Limonene, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Achillea Millefolium Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Cymbopogon Schoenanthus Extract, Humulus Lupulus (Hops) Extract, Melissa Officinalis Leaf Extract, Prunus Serotina (Wild Cherry) Bark Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salvia Officinalis (Sage) Leaf Extract, Urtica Dioica (Nettle) Extract. FAQ: Q. How did AG formulas change? A. AG formulas are now sulfate-free and former ingredients have been replaced with their vegan counterpart. Same great product, new clean and kind formulas.

Hard Gel Extra-Firm Hold Slick back or control hard to manage hair with this humidity-resistant, alcohol-free, extra-firm gel that won’t flake or build up. Work a small amount through damp hair and style as usual. Ingredients: Aqua (Water/eau), Vp/va Copolymer, Glycerin, Vp/dimethylaminoethylmethacrylate Copolymer, Polysorbate 20, Carbomer, Peg-12 Dimethicone, Peg-8 Dimethicone, Phenoxyethanol, Parfum (Fragrance), Caprylyl Glycol, Sodium Hydroxide, Panthenol, Tetrasodium Edta, Linalool, Polyacrylic Acid, Pisum Sativum (Pea) Peptide, Limonene, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Benzyl Alcohol, Achillea Millefolium Extract, Benzotriazolyl Dodecyl P-cresol, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Cymbopogon Schoenanthus Extract, Humulus Lupulus (Hops) Extract, Melissa Officinalis Leaf Extract, Prunus Serotina (Wild Cherry) Bark Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salvia Officinalis (Sage) Leaf Extract, Urtica Dioica (Nettle) Extract, Tris(Tetramethylhydroxypiperidinol) Citrate, Ci 42090 (Blue 1). FAQ: Q. How did AG formulas change? A. AG formulas are now sulfate-free and former ingredients have been replaced with their vegan counterpart. Same great product, new clean and kind formulas.

Medium Hold • Medium Shine • Oil Based Reuzel Green Pomade Grease, formulated with Beeswax, allows product to glide through the hair without clumping, while encouraging moisture retention. Tea Tree Oil breaks down product build-up, which makes it easier to wash out than traditional greases. • Perfect for styling barbershop classics •Works well with normal to thick textured hair •Controls the curliest, thickest, most unruly hair •Great product to cocktail with others •Traditional pomme fragrance with an added twist of peppermint

Strong Hold • Medium Shine • Oil Based Reuzel Pink Pomade Grease, formulated with Beeswax, allows product to glide through the hair without clumping, while encouraging moisture retention. Pink Pomade Grease has a unique formula that provides excellent hold perfect for the thickest and curliest of hair. •Great for pompadours, quiffs, and contours •Perfect for the thickest and curliest of hair •Controls cowlicks and growth patterns •Creates a look that will stay in place all day •Classic pomme fragrance with a hint of salsa

Medium Hold • High Shine • Water Soluble Reuzel Red  Water Soluble Pomade includes a unique combination of ingredients which allows pomade to easily wash from the hair, without leaving residue or build up. • No dry formula • Keeps high shine hold all day without flaking • Easy rinse out • Subtle vanilla cola fragrance

Strong Hold • High Shine • Water Soluble Reuzel Blue Water Soluble Pomade includes a unique combination of ingredients which allows pomade to easily wash from the hair, without leaving residue or build up. • Super concentrated formula • Works on any hair type, thickness or texture • Creates a polished look for any style • No dry formula keeps from flaking • Warm vanilla wood fragrance

Firm Pliable • Low Shine • Water Soluble Reuzel Fiber Pomade creates textured definition with a firm but pliable hold and low shine finish. • Works on all hair types • Great for texturizing and increasing fullness • Leaves hair with a low shine • Unsurpassed pliable hold • Easy to rework hair after styling • Washes easily from the hair • Subtle vanilla mint fragrance

Medium Hold • No Shine • Water Soluble Reuzel Clay Matte Pomade creates a touchable medium hold with a matte finish and is used to manipulate the hair into any style. • Won’t weigh hair down • Best used to emphasize texture and separation • Moldable, flexible hold of natural clay • Subtle vanilla mint fragrance

Extreme Hold • No Shine • Water Soluble Reuzel Extreme Hold Matte Pomade provides our strongest hold and a matte finish. This water based formula washes out easily and won’t leave build up behind. It’s 1 better than 10, it’s an 11! • Works well on fine to thick hair • Creates dry, messy-textured looks • Adds volume with extreme fullness and definition • Water based formula washes out easily and won’t leave build up behind • Subtle sugary rum fragrance

Firm Pliable • Low Shine • Water Soluble Reuzel Fiber Gel is an alcohol-free, non flaking gel with a firm pliable hold and low shine. • Firm holding power all day • Adds thickness, fullness,and texture to the hair • Alcohol-free • Non sticky / Flake free formula • Maintains the characteristics that appeal to the avid gel user

Light Hold • No Shine • Oil Free Reuzel Hair Tonic was modeled after a classic barber tonic, right down to its fragrance, and is an extremely versatile product. T4 Tonic Blend of Witch Hazel, Nettle Leaf, Rosemary and Horsetail Root is ideal for all hair types and frequent use. • Oil free formula won’t weigh hair down • Breaks down existing product on dry hair prior to a cut • Can be used as a cutting lotion on wet hair

Light Hold • Low Shine • Water Based Reuzel Grooming Tonic creates long lasting, natural feeling hold for all hair types. Perfect for blow-drying, and protects hair from all types of thermal styling. T4 Tonic Blend of Witch Hazel, Nettle Leaf, Rosemary and Horsetail Root is ideal for all hair types and frequent use. • Quintessential blow dry tonic • Ideal for volume, lift and texture • Will help you form the perfect pompadour

OSiS+ Flatliner STYLE – STRONG CONTROL •Heat protection spray •Helps to protect the hair from heat damage

OSiS+ Upload STYLE – MEDIUM CONTROL •Volume cream •Lightweight cream for instant volume

OSiS+ Dust It TEXTURE – LIGHT CONTROL •Mattifying volume powder •For strong rough & matte results

OSiS+ Refresh Dust TEXTURE – LIGHT CONTROL •Bodifying powder spray •Light texture and style refreshment in-between shampoos

OSiS+ Mess Up TEXTURE – MEDIUM CONTROL •Matte paste •For ultimate matte and messy styles

OSiS+ Mighty Matte TEXTURE – ULTRA STRONG CONTROL •Ultra-strong matte cream •For strong matte looks

OSiS+ Thrill TEXTURE – STRONG CONTROL •Fibre gum •For elastic style control

OSiS+ Whipped Wax TEXTURE – STRONG CONTROL •Wax soufflé •Strong style control without overburdening

OSiS+ Flexwax TEXTURE – ULTRA STRONG CONTROL •Ultra-strong cream wax •For continuously remouldable creative looks

OSiS+ Elastic FINISH – LIGHT CONTROL •Flexible hold hairspray •For natural style control

OSiS+ Freeze FINISH – MEDIUM CONTROL •Strong hold hairspray •For lasting fixation

OSiS+ Session FINISH – STRONG CONTROL •Extreme hold hairspray •Fast-drying formula for creative styling

RESULT: L’Oréal Professionnel TECNI.ART Constructor is a texturizing thermo-active spray for flexible hold, voluminous, and wavy hairstyles. HOW TO USE: You can spray abundantly on dry to damp hair without weighing it down. Style or dry with a heat tool to set any shape.

RESULT: Depolish is L’Oréal Professionnel’s destructuring and workable paste. The TECNI.ART must-have to deconstruct and matiffy hair for a rough, unpolished look you can endlessly remodel. HOW TO USE: Apply it on dry hair with hands for a disheveled matte finish. Work with fingers for definition and strands separation.

RESULT: L’Oréal Professionnel TECNI.ART Fix Max Shaping Gel for extra hold. TECNI.ART Fix Max comes with a pleasant and refreshing fragrance. This gel won’t make your hair sticky and won’t leave any residue on the scalp but only soft and shiny hair. HOW TO USE: Apply with hands for overall hold, or use fingers to define individual strands.

RESULT: L’Oréal Professionnel TECNI.ART Super Dust is a volume texture powder with a matte finish. HOW TO USE: You can spray abundantly on dry to damp hair without weighing it down. Style or dry with a heat tool to set any shape.

RESULT: L’Oréal Professionnel TECNI.ART Fix Design is a directional fixing and finishing pump spray for high precision application. It brings a natural-looking shine and holds styles all day long. HOW TO USE: As a usual pump spray: on pre-dried to dry hair. Overall diffusion or localized application.

RESULT: L’Oréal Professionnel TECNI.ART Web is an sculpting fibrous paste to mould, shape and define the hair with a natural-looking shiny finish. HOW TO USE: On dry hair. Rub a nut-sized amount between the palm of the hands. Pull hands apart to stretch out fibers. Run through hair for texture.

L’Oréal Professionnel TECNI.ART Transformer Lotion is the first multi-use liquid-to-paste styler that you can transform in your hands. Super versatile, it works from a thermo-protective bodyfying blowdry lotion to a fibrous texturizing paste.

RESULT: L’Oréal Professionnel TECNI.ART Transformer Gel is the first multi-use gel-to-foam styler that you can transform in your hands.Super versatile, it works from a light hold control gel to a volume foam. HOW TO USE: On dry hair: it comes out as a gel that can be applied on short cuts for control and movement or on curls for definition without stiffness. On wet hair: gently emulsify the gel into a foam. Apply from roots to lengths to get volume and body.

Power Spray Here’s Why You’ll Love It... • You can customize hold level from medium to maximum • Keeps humidity at bay • Flexible finish allows for style refresh for 72 hours • Hold level 8-10 Now Let’s Use It • Directions: Holding can 8-10 inches from hair, give a gentle pass over your entire ‘do, or spritz in spots as a placeholder. Apply a second time for a stronger hold.

Flip Turn Here’s Why You’ll Love It... • Spray from any direction, upside down, sideways, anyway • Locks in volume and shine for a full 72 hours • Lifts and holds hair for a full-blown style • Hold level 10+ (Ultimate hold) Now Let’s Use It • Directions: Shake can well. Spray with abandon in any direction; our unique "actuator" allows for 360-degree spray ability.

JOIMIST MEDIUM Here’s Why You’ll Love It... • Holds your style all day • Finish looks natural and still has bounce • Helps control fly aways and frizz • Great for all hair types • Hold level 6 (Medium Hold) Now Let’s Use It • Directions: Spray liberally, holding can 8-10 inches from your hair and watch it all fall perfectly into place. Want a firmer grip on things? Feel free to take another pass—this gem can be layered for extra holding power.

JOIMIST FIRM Here’s Why You’ll Love It... • Holds your style all day • Helps control fly-aways and frizz • Great for all hair types • Hold level 9 (Strong Hold) Now Let’s Use It • Directions: Shake well. •Spritz lightly, holding product 8-10 inches from your hair and lock in your look in seconds–no drying time needed. •To double your efforts, take one more pass and be prepared for astonishing all-day hold.