Styling

Layrite original pomade has excellent all-day hold with medium shine, for short to medium length hair. This traditional pomade looks and feels like an extremely thick gel. It's easy to style with your hands or a comb. Ideal for messy wet looks, fades, spikes, slick-backs, side parts and low pomp's. It dries to keep your hair in place all day, never flakes. Layrite original pomade is water-soluble, that washes out of hair with just water.

Superhold pomade is great for thick, coarse and curly hair. Has an incredible high hold, giving ultimate hair control. Shape hair to high elevations, manages and helps straighten curl. It's water-based, never flakes. Dries with a flexible hold to keep hair in place all day. 

A lightweight, water-based shaping cream. With a flexible medium hold, that keeps your style in place all day. Leaving hair feeling soft and natural-not stiff or waxy. Adds shape and definition without weighing hair down. Clean matte finish leaves hair looking natural and healthy, not dry or flat. Re-workable (no water required). Signature mild cream soda scent.

Cement clay offers an extreme high hold. It's a water-based styling clay that gives a clean matte all day finish. Thickens and texturizes without weighing hair down. Never flakes, re-workable without water. Can be easily washed out of hair.

Stucco Matte Clay Paste Add a texturized, matte finish with this clay paste. Apply a small amount through damp or dry hair creating desired shape and style. Ingredients: Aqua (Water/eau), Copernicia Cerifera (Carnauba) Wax, Peg-40 Castor Oil, Petrolatum, Glyceryl Distearate, Glyceryl Stearate, Ethylhexyl Palmitate, Kaolin, Tribehenin, Vp/dmapa Acrylates Copolymer, Propylene Glycol, Lauryl Peg-8 Dimethicone, Alcohol Denat., Ceteareth-25, Sorbitol/sebacic Acid Copolymer Behenate, Hydroxypropyl Starch Phosphate, Sea Silt Extract, Phenoxyethanol, Parfum (Fragrance), Glycerin, Butylene Glycol, Dimethylpabamidopropyl Laurdimonium Tosylate, Ethylhexylglycerin, Propylene Glycol Stearate, Iodopropynyl Butylcarbamate, Coumarin, Lauryl Alcohol, Achillea Millefolium Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Cymbopogon Schoenanthus Extract, Humulus Lupulus (Hops) Extract, Melissa Officinalis Leaf Extract, Prunus Serotina (Wild Cherry) Bark Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salvia Officinalis (Sage) Leaf Extract, Urtica Dioica (Nettle) Extract. FAQ: Q. How did AG formulas change? A. AG formulas are now sulfate-free and former ingredients have been replaced with their vegan counterpart. Same great product, new clean and kind formulas.

Infrastructure Structurizing Pomade Create a lived-in texture using this medium-hold, humidity-resistant pomade with pliable microfibers that provide structure and support with a slight sheen. Emulsify in hands and apply to damp or dry hair, style and go. Ingredients: Petrolatum, Butyl Ester of Pvm/ma Copolymer, Peg-20 Stearate, Dimethicone, C20-40 Alkyl Stearate, Beeswax, Diphenylsiloxy Phenyl Trimethicone, Copernicia Cerifera (Carnauba) Wax, Tribehenin, Parfum (Fragrance), Glyceryl Stearate, Peg-100 Stearate, Dimethylpabamidopropyl Laurdimonium Tosylate, Benzyl Benzoate, Benzyl Alcohol, Aqua (Water/eau), Propylene Glycol Stearate, Linalool, Lauryl Alcohol, Limonene. FAQ: Q. How did AG formulas change? A. AG formulas are now sulfate-free and former ingredients have been replaced with their vegan counterpart. Same great product, new clean and kind formulas.

Molding Cream Sculpt And Style Mold, sculpt and set your style in any hair length, adding texture and a polished shine. Distributes easily through the hair and washes out effortlessly. Emulsify in hands and apply to damp or dry hair, style and go. Ingredients: Aqua (Water/eau), Petrolatum, Pvp, Vp/dmapa Acrylates Copolymer, Ceteareth-20, Cetearyl Alcohol, Copernicia Cerifera (Carnauba) Wax, Isoceteth-20, Ceteareth-25, Ozokerite, Ppg-3 Benzyl Ether Myristate, Caprylic/capric Triglyceride, Propylene Glycol, Corn Starch Modified, Ethylhexyl Palmitate, Glycerin, Peg-40 Castor Oil, Phenoxyethanol, Parfum (Fragrance), Cetrimonium Chloride, Benzyl Benzoate, Panthenol, Citric Acid, Ethylhexylglycerin, Benzyl Alcohol, Limonene, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Achillea Millefolium Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Cymbopogon Schoenanthus Extract, Humulus Lupulus (Hops) Extract, Melissa Officinalis Leaf Extract, Prunus Serotina (Wild Cherry) Bark Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salvia Officinalis (Sage) Leaf Extract, Urtica Dioica (Nettle) Extract. FAQ: Q. How did AG formulas change? A. AG formulas are now sulfate-free and former ingredients have been replaced with their vegan counterpart. Same great product, new clean and kind formulas.

Hard Gel Extra-Firm Hold Slick back or control hard to manage hair with this humidity-resistant, alcohol-free, extra-firm gel that won’t flake or build up. Work a small amount through damp hair and style as usual. Ingredients: Aqua (Water/eau), Vp/va Copolymer, Glycerin, Vp/dimethylaminoethylmethacrylate Copolymer, Polysorbate 20, Carbomer, Peg-12 Dimethicone, Peg-8 Dimethicone, Phenoxyethanol, Parfum (Fragrance), Caprylyl Glycol, Sodium Hydroxide, Panthenol, Tetrasodium Edta, Linalool, Polyacrylic Acid, Pisum Sativum (Pea) Peptide, Limonene, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Benzyl Alcohol, Achillea Millefolium Extract, Benzotriazolyl Dodecyl P-cresol, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Cymbopogon Schoenanthus Extract, Humulus Lupulus (Hops) Extract, Melissa Officinalis Leaf Extract, Prunus Serotina (Wild Cherry) Bark Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salvia Officinalis (Sage) Leaf Extract, Urtica Dioica (Nettle) Extract, Tris(Tetramethylhydroxypiperidinol) Citrate, Ci 42090 (Blue 1). FAQ: Q. How did AG formulas change? A. AG formulas are now sulfate-free and former ingredients have been replaced with their vegan counterpart. Same great product, new clean and kind formulas.

Medium Hold • Medium Shine • Oil Based Reuzel Green Pomade Grease, formulated with Beeswax, allows product to glide through the hair without clumping, while encouraging moisture retention. Tea Tree Oil breaks down product build-up, which makes it easier to wash out than traditional greases. • Perfect for styling barbershop classics •Works well with normal to thick textured hair •Controls the curliest, thickest, most unruly hair •Great product to cocktail with others •Traditional pomme fragrance with an added twist of peppermint

Strong Hold • Medium Shine • Oil Based Reuzel Pink Pomade Grease, formulated with Beeswax, allows product to glide through the hair without clumping, while encouraging moisture retention. Pink Pomade Grease has a unique formula that provides excellent hold perfect for the thickest and curliest of hair. •Great for pompadours, quiffs, and contours •Perfect for the thickest and curliest of hair •Controls cowlicks and growth patterns •Creates a look that will stay in place all day •Classic pomme fragrance with a hint of salsa

Medium Hold • High Shine • Water Soluble Reuzel Red  Water Soluble Pomade includes a unique combination of ingredients which allows pomade to easily wash from the hair, without leaving residue or build up. • No dry formula • Keeps high shine hold all day without flaking • Easy rinse out • Subtle vanilla cola fragrance

Strong Hold • High Shine • Water Soluble Reuzel Blue Water Soluble Pomade includes a unique combination of ingredients which allows pomade to easily wash from the hair, without leaving residue or build up. • Super concentrated formula • Works on any hair type, thickness or texture • Creates a polished look for any style • No dry formula keeps from flaking • Warm vanilla wood fragrance

Firm Pliable • Low Shine • Water Soluble Reuzel Fiber Pomade creates textured definition with a firm but pliable hold and low shine finish. • Works on all hair types • Great for texturizing and increasing fullness • Leaves hair with a low shine • Unsurpassed pliable hold • Easy to rework hair after styling • Washes easily from the hair • Subtle vanilla mint fragrance

Medium Hold • No Shine • Water Soluble Reuzel Clay Matte Pomade creates a touchable medium hold with a matte finish and is used to manipulate the hair into any style. • Won’t weigh hair down • Best used to emphasize texture and separation • Moldable, flexible hold of natural clay • Subtle vanilla mint fragrance

Extreme Hold • No Shine • Water Soluble Reuzel Extreme Hold Matte Pomade provides our strongest hold and a matte finish. This water based formula washes out easily and won’t leave build up behind. It’s 1 better than 10, it’s an 11! • Works well on fine to thick hair • Creates dry, messy-textured looks • Adds volume with extreme fullness and definition • Water based formula washes out easily and won’t leave build up behind • Subtle sugary rum fragrance

Firm Pliable • Low Shine • Water Soluble Reuzel Fiber Gel is an alcohol-free, non flaking gel with a firm pliable hold and low shine. • Firm holding power all day • Adds thickness, fullness,and texture to the hair • Alcohol-free • Non sticky / Flake free formula • Maintains the characteristics that appeal to the avid gel user

Light Hold • No Shine • Oil Free Reuzel Hair Tonic was modeled after a classic barber tonic, right down to its fragrance, and is an extremely versatile product. T4 Tonic Blend of Witch Hazel, Nettle Leaf, Rosemary and Horsetail Root is ideal for all hair types and frequent use. • Oil free formula won’t weigh hair down • Breaks down existing product on dry hair prior to a cut • Can be used as a cutting lotion on wet hair

Light Hold • Low Shine • Water Based Reuzel Grooming Tonic creates long lasting, natural feeling hold for all hair types. Perfect for blow-drying, and protects hair from all types of thermal styling. T4 Tonic Blend of Witch Hazel, Nettle Leaf, Rosemary and Horsetail Root is ideal for all hair types and frequent use. • Quintessential blow dry tonic • Ideal for volume, lift and texture • Will help you form the perfect pompadour

Want fuller hair? Try OSiS+ Grip, a extra strong hold mousse with Panthenol for volume, shine, and control. It protects against heat damage and keeps coarse hair in place, for a vibrant and healthy style. Key Features: Extra Strong Hold: Keeps even coarse hair in place for enduring styles. Volume and Shine: Provides fullness and natural shine for a vibrant look. Heat Protection: Shields hair from damage caused by blow-drying and heated tools up to 230°C/450°F. Suitable for: Individuals seeking fuller hair, extra strong hold, and heat protection.

Achieve your hair's ideal balance of manageability and volume with OSiS+ Upload. This volumising cream not only enhances body and shine but also includes conditioning agents like Panthenol to smooth porous hair and protect from blow-dry damage. Its lightweight formulation is perfect for air-drying, providing subtle definition. Key Features: Volumising Effect: Boosts body for a fuller look. Natural Shine: Leaves hair with a healthy, natural sheen. Conditioning Agents: Panthenol smoothes and protects hair structure. Blow-Dry Protection: Guards against heat damage during styling. Lightweight Formula: Ideal for air-drying with subtle definition. Suitable for: Individuals seeking enhanced manageability, volume, and protection for their hair, whether they prefer blow-drying or air-drying.

Unleash your creativity with OSiS+ Dust It. This mattifying hair powder offers strong hold, delivering instant, knockout volume and invincible root lift. Ideal for short and medium-length textured looks, it can also be used to provide added grip when crafting braids and updos, giving you the freedom to explore boundless styles. Key Features: Strong Hold: Provides a secure hold for versatile styling. Instant Volume: Creates knockout volume for short and medium-length hair. Root Lift: Lifts the roots for invincible lift and textured looks. Versatile Grip: Ideal for crafting braids and updos with added grip and control. Suitable for: Individuals seeking strong hold, knockout volume, and invincible root lift for short and medium-length textured hairstyles. Also suitable for crafting braids and updos with added grip and control.

Revive your second-day hair with OSiS+ Refresh Dust. This bodifying dry shampoo, enriched with Rice Starch, effectively combats greasiness while delivering instant volume and grip for a touchable finish. Key Features: Grease Combat: Reliably combats greasiness for refreshed, revitalized hair. Instant Volume: Provides instant volume for a revitalized look. Touchable Finish: Offers grip and texture with a touchable finish. Suitable for: Individuals seeking to revitalize second-day hair, combat greasiness, and add instant volume and grip for a touchable, refreshed look.

In search of the go-to styling product for short, laid-back hair? Look no further than OSiS+ Mess Up. This remouldable matte paste, enriched with Carnauba Wax, Glycerin, and Berry Fruit Wax, provides non-greasy dry texture, medium hold, and pliable movement, ensuring your short styles exude effortless charm. Key Features: Remouldable Matte Texture: Provides a non-greasy, dry texture for versatile styling. Medium Hold: Offers reliable hold for a laid-back yet polished look. Pliable Movement: Allows for flexible, effortless styling with natural movement. Suitable for: Individuals seeking remouldable texture, medium hold, and pliable movement for effortless, laid-back styles.

Tame stubborn hair and unleash your creativity with OSiS+ Mighty Matte. This strong hold styling cream, enriched with Carnauba Wax and Rice Bran Wax, ensures that even coarse hair stays in place while creating strong texture and definition with an unmistakable matte finish. Key Features: Unyielding Hold: Keeps even coarse hair in place for enduring styles. Strong Texture and Definition: Provides strong texture and definition for creative styling. Distinct Matte Finish: Unmistakable matte finish for a bold, modern look. Suitable for: Individuals seeking unwavering hold, strong texture, and a distinctive matte finish for creative, modern styling.

Reach for OSiS+ Thrill when you need accelerated texture control. Formulated for all hair types, this medium hold, elastic fiber hair gum provides remouldable separation, shine, and flexible styling. Whether you use it to define single strands, reduce frizz, or tame flyaways, it offers knock-out definition and versatility. Key Features: Medium Hold: Offers flexibility and reliable hold for versatile styling. Elastic Fibre Hair Gum: Provides remouldable separation and shine for all hair types. Flexible Styling: Allows for versatile and creative styling options. Frizz and Flyaway Taming: Ideal for reducing frizz and taming flyaways for polished definition. Suitable for: Individuals seeking accelerated texture control, remouldable separation, and versatile styling options for all hair types, as well as those aiming to reduce frizz and tame flyaways for polished definition.

OSiS+ Flexwax a robust cream wax, enriched with Carnauba Wax and Ricinus Seed Oil, offers strong hold, natural shine, and flexible definition. It empowers you to mold and remold your style with creativity and confidence. Key Features: Strong Hold: Provides a reliable hold for versatile styling. Natural Shine: Gives hair a natural shine. Flexible Definition: Allows for adaptable and creative styling options. Remouldable Creativity: Empowers you to craft and recraft your style with ease. Suitable for: Individuals seeking strong hold, natural shine, and flexible definition to amplify their hair's texture with remouldable creativity.

Prepare to take charge with OSiS+ Elastic. This workable hairspray offers medium hold and heat protection up to 230°C/450°F, ensuring the perfect balance of style maintenance. Its layerable formula is easy to brush out without flaking, providing you with the freedom to craft and rework your style as desired. Key Features: Medium Hold: Provides a flexible yet reliable hold for versatile styling. Heat Protection: Shields hair from heat damage up to 230°C/450°F. Layerable Formula: Allows for easy reworking and brushing out without flaking. Suitable for: Individuals seeking flexible hold, heat protection, and easy restyling for versatile and reliable styling options.

Bid farewell to product residue with OSiS+ Freeze. This strong hold hairspray locks your style in place all day without the risk of flaking, ensuring a flawless finish. Perfect for creating long-lasting styles, it also provides heat protection up to 230°C/450°F, empowering you to express yourself without compromise. Key Features: Unyielding Hold: Keeps your style locked in place all day. Flawless Finish: Ensures a polished look without the risk of flaking. Long-Lasting Styles: Ideal for creating enduring, expressive looks. Heat Protection: Shields hair from heat damage up to 230°C/450°F. Suitable for: Individuals seeking uncompromising hold, flawless finish, and enduring styles with heat protection for ultimate self-expression.

Keep your style locked in place with OSiS+ Session. This extra strong hold hairspray is designed for long-lasting hold, allowing your hair to withstand humidity, wind, and heat up to 230°C/450°F. Experience the luxury of a brushable finish that leaves your hair shiny without any flaky residue. Key Features: Extra Strong Hold: Secures styles for long-lasting results. Humidity and Wind Resistant: Protects hair against the elements. Heat Protection: Shields hair from heat up to 230°C/450°F. Luxurious Finish: Adds shine and is brushable without flakiness. Suitable for: Anyone needing a powerful hairspray that can maintain their style under challenging conditions, such as high humidity, strong winds, or heat styling.

RESULT: L’Oréal Professionnel TECNI.ART Constructor is a texturizing thermo-active spray for flexible hold, voluminous, and wavy hairstyles. HOW TO USE: You can spray abundantly on dry to damp hair without weighing it down. Style or dry with a heat tool to set any shape.

RESULT: Depolish is L’Oréal Professionnel’s destructuring and workable paste. The TECNI.ART must-have to deconstruct and matiffy hair for a rough, unpolished look you can endlessly remodel. HOW TO USE: Apply it on dry hair with hands for a disheveled matte finish. Work with fingers for definition and strands separation.

RESULT: L’Oréal Professionnel TECNI.ART Fix Max Shaping Gel for extra hold. TECNI.ART Fix Max comes with a pleasant and refreshing fragrance. This gel won’t make your hair sticky and won’t leave any residue on the scalp but only soft and shiny hair. HOW TO USE: Apply with hands for overall hold, or use fingers to define individual strands.

RESULT: L’Oréal Professionnel TECNI.ART Super Dust is a volume texture powder with a matte finish. HOW TO USE: You can spray abundantly on dry to damp hair without weighing it down. Style or dry with a heat tool to set any shape.

RESULT: L’Oréal Professionnel TECNI.ART Fix Design is a directional fixing and finishing pump spray for high precision application. It brings a natural-looking shine and holds styles all day long. HOW TO USE: As a usual pump spray: on pre-dried to dry hair. Overall diffusion or localized application.

RESULT: L’Oréal Professionnel TECNI.ART Web is an sculpting fibrous paste to mould, shape and define the hair with a natural-looking shiny finish. HOW TO USE: On dry hair. Rub a nut-sized amount between the palm of the hands. Pull hands apart to stretch out fibers. Run through hair for texture.

L’Oréal Professionnel TECNI.ART Transformer Lotion is the first multi-use liquid-to-paste styler that you can transform in your hands. Super versatile, it works from a thermo-protective bodyfying blowdry lotion to a fibrous texturizing paste.

RESULT: L’Oréal Professionnel TECNI.ART Transformer Gel is the first multi-use gel-to-foam styler that you can transform in your hands.Super versatile, it works from a light hold control gel to a volume foam. HOW TO USE: On dry hair: it comes out as a gel that can be applied on short cuts for control and movement or on curls for definition without stiffness. On wet hair: gently emulsify the gel into a foam. Apply from roots to lengths to get volume and body.

Power Spray Here’s Why You’ll Love It... • You can customize hold level from medium to maximum • Keeps humidity at bay • Flexible finish allows for style refresh for 72 hours • Hold level 8-10 Now Let’s Use It • Directions: Holding can 8-10 inches from hair, give a gentle pass over your entire ‘do, or spritz in spots as a placeholder. Apply a second time for a stronger hold.

Flip Turn Here’s Why You’ll Love It... • Spray from any direction, upside down, sideways, anyway • Locks in volume and shine for a full 72 hours • Lifts and holds hair for a full-blown style • Hold level 10+ (Ultimate hold) Now Let’s Use It • Directions: Shake can well. Spray with abandon in any direction; our unique "actuator" allows for 360-degree spray ability.

JOIMIST MEDIUM Here’s Why You’ll Love It... • Holds your style all day • Finish looks natural and still has bounce • Helps control fly aways and frizz • Great for all hair types • Hold level 6 (Medium Hold) Now Let’s Use It • Directions: Spray liberally, holding can 8-10 inches from your hair and watch it all fall perfectly into place. Want a firmer grip on things? Feel free to take another pass—this gem can be layered for extra holding power.

JOIMIST FIRM Here’s Why You’ll Love It... • Holds your style all day • Helps control fly-aways and frizz • Great for all hair types • Hold level 9 (Strong Hold) Now Let’s Use It • Directions: Shake well. •Spritz lightly, holding product 8-10 inches from your hair and lock in your look in seconds–no drying time needed. •To double your efforts, take one more pass and be prepared for astonishing all-day hold.

POWER WHIP Here’s Why You’ll Love It... • You have fine hair and you want to add lasting volume • It’s humidity-resistant • This rich, creamy foam won’t leave hair weighed down or greasy • Hold level 9 Now Let’s Use It • Directions: Shake well. Dispense a small amount into hands, emulsify, and apply to clean, damp hair. • Style as usual.